Marketing Ch-9

Topics: Marketing, International trade, Harley-Davidson Pages: 6 (1084 words) Published: November 4, 2012
PF16- 09

Multiple Choice
Identify the choice that best completes the statement or answers the question. _C___1.According to your text, ____ are small technology-based firms operating in international markets within two years of their establishment and realizing as much as 70 percent of their sales outside the domestic home market. a.|"natural globals"|

b.|"multinational corporations"|
c.|"born globals"|
d.|"born multinationals"|
e.|"multinational enterprises"|

__B__2.The Mont Blanc Company plans to export expensive consumer gift items to Germany. The best overall economic measure of market potential would be Germany's a.|gross domestic product.|
b.|gross domestic product per capita.|
c.|gross national product.|
d.|balance of trade.|
e.|unemployment rate.|

_D__3.____ refers to the idea that morality varies from one culture to another and that business practices are therefore differentially defined as right or wrong by particular cultures. a.|The self-reference criterion|

b.|Global ethics|
c.|Economic relativism|
d.|Cultural relativism|
e.|Moral relativism|

_B___4.One of the effects of NAFTA is the simplification of country-of-origin rules. This will likely hinder the international trade activities of a.|Canada.|

_B___5.If a newly formed country wanted to increase its international trade and reduce worldwide tariffs, it would most likely try to become a part of a.|NAFTA.|

_D___6.If Hyundai, a Korean automobile manufacturing firm, started selling its cars at unfairly low prices to Germany, Hyundai would be engaging in a.|quota-enforcing.|

_B___7.When the American company Exxon purchases crude oil from Saudi Arabia, it is engaging in a.|licensing.|
c.|free trade.|

_B___8.Henderson Synthetics' management believes that several of the firm's products could have sizable markets in other countries. To maintain a low level of commitment with minimum effort and cost, Henderson should engage in international marketing through a.|contract manufacturing.|

c.|joint ventures.|

_A___9.A(n) ____ is an organization that links buyers and sellers in different countries but is not involved in manufacturing. a.|trading company|
c.|joint venture|
d.|strategic alliance|

__E__10.Questor Corporation owns the Spalding brand name but does not produce a single golf club or tennis ball. This arrangement is an example of what type of involvement level for international marketing? a.|Exporting|

c.|Joint venture|
d.|Strategic alliance|

_D___11.Timex⎯a U.S. based watchmaker⎯recently entered into a partnership agreement with the Australian government to make watches. What type of partnership agreement does this situation most likely represent? a.|Trading company|

b.|Licensing arrangement|
c.|Strategic alliance|
d.|Joint venture|
e.|Direct ownership arrangement|

__D__12.Nuhitzu believes it has the technological expertise to produce communication systems that will be leaders around the globe. Boston Electronics is widely regarded as having excellent management systems and superior marketing programs. To utilize these strengths, the two firms might form a(n) ____ to work together on a worldwide basis. a.|licensing agreement|

b.|export trading company|
c.|joint agreement|
d.|strategic alliance|
e.|multinational enterprise|

_B___13.Toshiba Electronics is very interested in taking advantage of business opportunities in India but does not have access to India's market. Toshiba has the patent on a low-cost, quality computer system that could assist small businesses in India. Sony Computer, Toshiba's competitor, is experienced in India's small business...
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