Marketing Case Study: Kudler Fine Foods
Kudler Fine Foods
MKT421
Kudler Fine Foods
Kudler Fine Foods is a California based gourmet food store that carries domestic and imported foods, founded by Kathy Kudler. The La Jolla store that opened in 1998 was the beginning of the Kudler Foods Company. The second store was opened within two years at Del Mar and their latest store opened in 2003 at Encinitas. The company is seeking to expand to other locations. The business objective of Kudler Fine Foods is to ensure profits by offering very high quality products at competitive prices. The company focuses on satisfaction of customers through various strategies. (2003 strategic plan: Kudler Fine Foods) This paper is discussing the importance of marketing research combined …show more content…
Two major problems are identified in the marketing strategies of Kudler in the context of the expected expansion. Primarily, the company needs to find if the geographic location would be a fit for the company. Secondly the company should know if the existing modes of valuing its customers be feasible to build up a potential customer base to ensure business success. To find solutions to these two key marketing problems, Kudler can make use of the process of marketing research. Kudler needs to focus on the two key issues of customer value and the need for a suitable geographic location when they design their marketing tactics. The best way to do a marketing research on customer value is to conduct surveys through any professional marketing research agencies. Through the survey the customer should be prompted to answer whether or not they think Kudler is providing value for their prices and if the customers are satisfied with what they get in return. From the feedback got from the customers, Kudler can identify what to add, what to withdraw, how to improve customer satisfaction and also can realize if the customers are expecting anything more. Such a marketing research will help the company to understand which all products are more liked by the customers and if any product is less preferred because of its price and many more things that can help the company to improve its profits. Regarding the marketing research to identify the correct location, Kudler can seek the service of any marketing research agency. Even an efficient staff team also can handle the marketing research, combining the benefits of applying competitive intelligence. For example, they can select a geographic location and do a primary research for viability and profitability of their business in that area using internet tools. For example, Kudler Foods is targeting some locations in Southern
MKT421
Kudler Fine Foods
Kudler Fine Foods is a California based gourmet food store that carries domestic and imported foods, founded by Kathy Kudler. The La Jolla store that opened in 1998 was the beginning of the Kudler Foods Company. The second store was opened within two years at Del Mar and their latest store opened in 2003 at Encinitas. The company is seeking to expand to other locations. The business objective of Kudler Fine Foods is to ensure profits by offering very high quality products at competitive prices. The company focuses on satisfaction of customers through various strategies. (2003 strategic plan: Kudler Fine Foods) This paper is discussing the importance of marketing research combined …show more content…
Two major problems are identified in the marketing strategies of Kudler in the context of the expected expansion. Primarily, the company needs to find if the geographic location would be a fit for the company. Secondly the company should know if the existing modes of valuing its customers be feasible to build up a potential customer base to ensure business success. To find solutions to these two key marketing problems, Kudler can make use of the process of marketing research. Kudler needs to focus on the two key issues of customer value and the need for a suitable geographic location when they design their marketing tactics. The best way to do a marketing research on customer value is to conduct surveys through any professional marketing research agencies. Through the survey the customer should be prompted to answer whether or not they think Kudler is providing value for their prices and if the customers are satisfied with what they get in return. From the feedback got from the customers, Kudler can identify what to add, what to withdraw, how to improve customer satisfaction and also can realize if the customers are expecting anything more. Such a marketing research will help the company to understand which all products are more liked by the customers and if any product is less preferred because of its price and many more things that can help the company to improve its profits. Regarding the marketing research to identify the correct location, Kudler can seek the service of any marketing research agency. Even an efficient staff team also can handle the marketing research, combining the benefits of applying competitive intelligence. For example, they can select a geographic location and do a primary research for viability and profitability of their business in that area using internet tools. For example, Kudler Foods is targeting some locations in Southern