Marketing Audit Report
Marketing Audit Report on Hot n Spicy- Group Case Study
Submitted by:
Zhang Lin (4341958)
Saltanat Yelgonova (4630014)
Waqas Nadir (4634305)
Sara Al Zaabi (4619961)
Sagar Patel (4632618)
Submitted to:
Dr. Prakash Vel
University of Wollongong Dubai
1
Table of contents
1. Executive summary ......................................................................................................................... 1
2. Introduction to the restaurant industry ............................................................................................ 1
3. Research methodology ................................................................................................................... 1
4. Company 's profile ........................................................................................................................... 2
5. Marketing philosophy...................................................................................................................... 3
6. Marketing Environment .................................................................................................................. 3
6.1Microenvironment .......................................................................................................................... 3
6.1.1. The Company ............................................................................................................................ 3
6.1.2 Suppliers ..................................................................................................................................... 3
6.1.3 Marketing Intermediaries ........................................................................................................... 4
6.1.4 Customers ................................................................................................................................... 4
6.1.5 Competitors
Submitted by:
Zhang Lin (4341958)
Saltanat Yelgonova (4630014)
Waqas Nadir (4634305)
Sara Al Zaabi (4619961)
Sagar Patel (4632618)
Submitted to:
Dr. Prakash Vel
University of Wollongong Dubai
1
Table of contents
1. Executive summary ......................................................................................................................... 1
2. Introduction to the restaurant industry ............................................................................................ 1
3. Research methodology ................................................................................................................... 1
4. Company 's profile ........................................................................................................................... 2
5. Marketing philosophy...................................................................................................................... 3
6. Marketing Environment .................................................................................................................. 3
6.1Microenvironment .......................................................................................................................... 3
6.1.1. The Company ............................................................................................................................ 3
6.1.2 Suppliers ..................................................................................................................................... 3
6.1.3 Marketing Intermediaries ........................................................................................................... 4
6.1.4 Customers ................................................................................................................................... 4
6.1.5 Competitors