Marketing Assignment
A company that is seeking to identify growth opportunities for its products can utilize the Ansoff Matrix to help it identify appropriate opportunities for growth and expansion.
Assuming the role of a marketing manager, use the Ansoff Matrix to identify growth opportunities that would be suited to a local company of your choice.
K.C. Confectionery Limited is one of the largest confectioners in the Caribbean region. Its headquarters are based in Trinidad and Tobago, at Couva. This company targets foreign markets such as the United States, Canada, United Kingdom, Antigua and Barbuda, Bahamas, Barbados, Belize, Dominican Republic, Dominica, Grenada and Carriacou, Guyana, St Kitts and Nevis, Anguilla, St Lucia, St Vincent and the Grenadines, Jamaica, Suriname, British Virgin Islands, Curacao, Aruba and Guadeloupe. This business offers a variety of candy products, that is, gums, hard candy, lollipops, peanut butter bars and toffees and chews.
Ansoff Matrix, is a strategic planning tool that links an organization 's marketing strategy with its general strategic direction. It provides a framework enabling growth opportunities to be identified through existing or new products or in existing or new markets. In this way it helps managers to assess the differing degrees of risk associated growing the business. Ansoff Matrix series of suggested growth strategies serve to set the direction for the business and provide marketing strategies to achieve them. The resulting matrix offers a structured way to assess potential strategies for growth. It provides an outline of alternative methods by which managers can achieve mission or growth targets. It is particularly useful in showing how to develop a strategy for altering market position as well as increasing or improving product range. Ansoff matrix sectors will encourage all managers to keep an open mind when plotting upcoming marketing efforts. Managers will use the Ansoff matrix as a way to think about all marketing
Assuming the role of a marketing manager, use the Ansoff Matrix to identify growth opportunities that would be suited to a local company of your choice.
K.C. Confectionery Limited is one of the largest confectioners in the Caribbean region. Its headquarters are based in Trinidad and Tobago, at Couva. This company targets foreign markets such as the United States, Canada, United Kingdom, Antigua and Barbuda, Bahamas, Barbados, Belize, Dominican Republic, Dominica, Grenada and Carriacou, Guyana, St Kitts and Nevis, Anguilla, St Lucia, St Vincent and the Grenadines, Jamaica, Suriname, British Virgin Islands, Curacao, Aruba and Guadeloupe. This business offers a variety of candy products, that is, gums, hard candy, lollipops, peanut butter bars and toffees and chews.
Ansoff Matrix, is a strategic planning tool that links an organization 's marketing strategy with its general strategic direction. It provides a framework enabling growth opportunities to be identified through existing or new products or in existing or new markets. In this way it helps managers to assess the differing degrees of risk associated growing the business. Ansoff Matrix series of suggested growth strategies serve to set the direction for the business and provide marketing strategies to achieve them. The resulting matrix offers a structured way to assess potential strategies for growth. It provides an outline of alternative methods by which managers can achieve mission or growth targets. It is particularly useful in showing how to develop a strategy for altering market position as well as increasing or improving product range. Ansoff matrix sectors will encourage all managers to keep an open mind when plotting upcoming marketing efforts. Managers will use the Ansoff matrix as a way to think about all marketing
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