Marketing and United States
QUESTION 1
Using the “DECIDE” Formula, analyze the above case.
STEP 1 : DEFINE THE PROBLEM
This case is about the Frito-Lay Inc., which is the manufacturer and marketer of a snack chips in United States. They produce snacks such as band potato crisp, brand onion flavored snacks, and brand fried pork skins, dips, nuts, peanut butter crackers, popcorn and also cookies. Frito-Lay had developed their new healthy product named Sun Chips Multigrain Snacks. The problem of this case is whether Frito-Lay Inc wants to continue with the test market for another 6 months or straightly introduce their product to nationwide.
The purpose of this study is to examine the nature of the US market and to evaluate whether Frito-Lay should consider venturing into healthy snacks industry.
STEP 2 : ENUMERATE THE DECISION FACTORS
There are two sets of decision factors that must be enumerated in the decision making process which are: 1) Alternatives course of action
Products - By introducing more variety of products such as natural and French Onion flavors and also the healthy product which is Sunchips Multigrain snacks.
2) Uncertainties
Competitors - Frito-Lay can’t control the existence of competitors in the industry. Competitors might launch a similar product nationally and regionally and upstage Frito-Lay.
Technology - The technology that needs to be used in order to produce the multigrain snack is still untested therefore Frito-Lay can’t proceed with the decision to market the product.
STEP 3 : CONSIDER RELEVANT INFORMATION
SWOT ANALYSIS
Strengths
* Establish company name
Frito-Lay Inc. is a worldwide leader in manufacturing and marketing of snack chips industry. The company produced variety of snacks… * Capture nearly one half of retail sales of snack chip
The company has become the leading manufacturer of snack chips in United States. Eight of their snack chips are among the top ten best selling snack chip in U.S supermarket.
Using the “DECIDE” Formula, analyze the above case.
STEP 1 : DEFINE THE PROBLEM
This case is about the Frito-Lay Inc., which is the manufacturer and marketer of a snack chips in United States. They produce snacks such as band potato crisp, brand onion flavored snacks, and brand fried pork skins, dips, nuts, peanut butter crackers, popcorn and also cookies. Frito-Lay had developed their new healthy product named Sun Chips Multigrain Snacks. The problem of this case is whether Frito-Lay Inc wants to continue with the test market for another 6 months or straightly introduce their product to nationwide.
The purpose of this study is to examine the nature of the US market and to evaluate whether Frito-Lay should consider venturing into healthy snacks industry.
STEP 2 : ENUMERATE THE DECISION FACTORS
There are two sets of decision factors that must be enumerated in the decision making process which are: 1) Alternatives course of action
Products - By introducing more variety of products such as natural and French Onion flavors and also the healthy product which is Sunchips Multigrain snacks.
2) Uncertainties
Competitors - Frito-Lay can’t control the existence of competitors in the industry. Competitors might launch a similar product nationally and regionally and upstage Frito-Lay.
Technology - The technology that needs to be used in order to produce the multigrain snack is still untested therefore Frito-Lay can’t proceed with the decision to market the product.
STEP 3 : CONSIDER RELEVANT INFORMATION
SWOT ANALYSIS
Strengths
* Establish company name
Frito-Lay Inc. is a worldwide leader in manufacturing and marketing of snack chips industry. The company produced variety of snacks… * Capture nearly one half of retail sales of snack chip
The company has become the leading manufacturer of snack chips in United States. Eight of their snack chips are among the top ten best selling snack chip in U.S supermarket.