Marketing and Unilever
FINAL PROJECT PRESENTATION
SUNSILK A Project By Presented to :
Table of Contents
1. 2. 3. 4. 5. 6. 7. 8. Vision Statement Mission Statement The History of The Unilever The History of SUNSILK Shampoo The BCG Matrix of Unilever Products Portfolio of Unilever Marketing Mix of SUNSILK Shampoo Segmentation, Targeting, Differentiation, and Positioning of SUNSILK Shampoo 9. Micro and Macro Environment of SUNSILK Shampoo 10.Competitors of SUNSILK Shampoo
VISION STATEMENT UNILEVER
Work to create a better future every day by inspiring people and develop new ways of doing business
MISSION STATEMENT UNILEVER
Their mission is “TO ADD VATILTIY TO LIFE”
UNILEVER INTERNATIONAL HISTORY
• • • • • Unilever is a multi-national corporation, It was created in 1930 by the Lever Brothers and Dutch margarine. Today the company is fully multinational with operating companies in over 100 countries, Employing about 179000 employees With 400 brands spanning 14 categories of home, personal care and foods products, no other company touches so many people's ives in so many different ways. From feeding one’s family to keeping one’s home clean and fresh, Unilever brands are part of everyday life.
•
UNILEVER PAKISTAN LIMITED
• • • Lever brothers was established in Pakistan in 1958 first site in Pakistan was RAHIM YAR KHAN Largest FMCG company now operating at six locations in Pakistan The enjoys a leading position in most of its core Home and Personal Care and Foods categories, e.g. Personal Wash, Personal Care, Laundry, Beverages (Tea) and Ice Cream. It operates through 4 regional offices, as well as 4 wholly owned and 6 third party manufacturing sites across Pakistan.
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SUNSILK
•Launched in 1954, in the UK, sun silk had quickly become Unilever’s leading international shampoo brand. •By 1959, it was available in eighteen countries worldwide. •In the 1980’s, Pakistan had a largely under-developed market in terms of personal care products. •The launch of Sun silk in 1983 introduced
SUNSILK A Project By Presented to :
Table of Contents
1. 2. 3. 4. 5. 6. 7. 8. Vision Statement Mission Statement The History of The Unilever The History of SUNSILK Shampoo The BCG Matrix of Unilever Products Portfolio of Unilever Marketing Mix of SUNSILK Shampoo Segmentation, Targeting, Differentiation, and Positioning of SUNSILK Shampoo 9. Micro and Macro Environment of SUNSILK Shampoo 10.Competitors of SUNSILK Shampoo
VISION STATEMENT UNILEVER
Work to create a better future every day by inspiring people and develop new ways of doing business
MISSION STATEMENT UNILEVER
Their mission is “TO ADD VATILTIY TO LIFE”
UNILEVER INTERNATIONAL HISTORY
• • • • • Unilever is a multi-national corporation, It was created in 1930 by the Lever Brothers and Dutch margarine. Today the company is fully multinational with operating companies in over 100 countries, Employing about 179000 employees With 400 brands spanning 14 categories of home, personal care and foods products, no other company touches so many people's ives in so many different ways. From feeding one’s family to keeping one’s home clean and fresh, Unilever brands are part of everyday life.
•
UNILEVER PAKISTAN LIMITED
• • • Lever brothers was established in Pakistan in 1958 first site in Pakistan was RAHIM YAR KHAN Largest FMCG company now operating at six locations in Pakistan The enjoys a leading position in most of its core Home and Personal Care and Foods categories, e.g. Personal Wash, Personal Care, Laundry, Beverages (Tea) and Ice Cream. It operates through 4 regional offices, as well as 4 wholly owned and 6 third party manufacturing sites across Pakistan.
•
SUNSILK
•Launched in 1954, in the UK, sun silk had quickly become Unilever’s leading international shampoo brand. •By 1959, it was available in eighteen countries worldwide. •In the 1980’s, Pakistan had a largely under-developed market in terms of personal care products. •The launch of Sun silk in 1983 introduced