Marketing and Trap Ease

Topics: Marketing / Pages: 6 (1801 words) / Published: Oct 11th, 2014
Swot Analysis of Trap-Ease
Executive Summary:
Trap-Ease America has the patent to a revolutionary new mouse trap. Trap-Ease America expected the revolutionary mouse trap to sell like hot cakes unfortunately things have not progressed as predicted so far. A few major problems can be identified with the overall business strategy of Trap-Ease America. First of all, the President of the company happens to be the only sales person as well for the product. Secondly, there seems to be a wrong selection in terms of market segmentation. Even though the product is a revolutionary one, however it is still only an improvement of an age-old device. Regardless of how much promotion the product has received from third party reviewers, the consumers still need to be educated on why this more expensive mouse trap is better than the conventional ones. Thus it is imperative that the President hires experienced sales people in order to reach and educate more potential consumers. Apart from that, it is also important to change focus in terms of target market, since the current strategy is targeting women. The target market should be anybody facing the issue of mice in their household. With the right marketing and positioning strategy, along with a strong sales force, Trap-Ease America can definitely capitalize on the revolutionary product.
SWOT Analysis:
Strengths
• Very innovative and engineered product
• Highly environmental
• Long lasting product because of re-usability
Weaknesses
• High price
• Less promotion
• Not proper segmentation
• Product oriented strategies
• Lack of marketing people
Opportunities
• High potential market
• Attractive product
• Ease to use product than other
• Less competitors Threats
• Any company that can create mouse traps
• Insecticide

Trap Ease America
Trap-Ease America: The Big Cheese of Mousetraps
Trap Ease America is the number “ONE” mouse trap that has been in the market for many years.

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