While non-profit organizations differ from profit seeking firms in several ways, non-profit organizations need to engage in marketing efforts to generate financial revenue to support their causes. All businesses need marketing plans to generate revenue and measure results. In non-profit businesses, community service target levels and education service target levels can be used to measure results. Unlike profit seeking organizations that focus on marketing solely to customers, non-profit organizations have to target clients and sponsors. A marketing plan helps to identify the target customer, identify who needs the service, it creates awareness about the services they provide, it creates satisfaction among the community and it helps to identify the future needs of the people and to develop new services if necessary. Marketing efforts/Marketing plans help these organizations be successful.
What are the benefits of mobile marketing?
Marketing via wireless technology is mobile marketing and there are many benefits; the main benefit is that it is extremely cost effective for organizations. The communication is direct and immediate and you can receive it anytime or anywhere, especially now that wireless technology is available on cell phones. The information can be targeted to particular audience groups based on age, gender, etc. and there is potential for viral marketing as customers tend to forward messages in groups and it can be easily integrated in cross-media including television, print and radio.
How do ethics and social responsibility help a firm achieve market place success?
Ethics and social responsibility are becoming increasingly more important in today’s business world. Companies used to view ethics in terms of compliance with legal standards; however, companies are now realizing they need to focus more on ethics and social responsibility to win over their customers.