Marketing and Strategic Elements

Powerful Essays
Topics: Marketing
Why do not-for-profit organizations need to engage in marketing efforts?
While non-profit organizations differ from profit seeking firms in several ways, non-profit organizations need to engage in marketing efforts to generate financial revenue to support their causes. All businesses need marketing plans to generate revenue and measure results. In non-profit businesses, community service target levels and education service target levels can be used to measure results. Unlike profit seeking organizations that focus on marketing solely to customers, non-profit organizations have to target clients and sponsors. A marketing plan helps to identify the target customer, identify who needs the service, it creates awareness about the services they provide, it creates satisfaction among the community and it helps to identify the future needs of the people and to develop new services if necessary. Marketing efforts/Marketing plans help these organizations be successful.

What are the benefits of mobile marketing?
Marketing via wireless technology is mobile marketing and there are many benefits; the main benefit is that it is extremely cost effective for organizations. The communication is direct and immediate
and you can receive it anytime or anywhere, especially now that wireless technology is available on cell phones. The information can be targeted to particular audience groups based on age, gender, etc.
and there is potential for viral marketing as customers tend to forward messages in groups and it can be easily integrated in cross-media including television, print and radio.

How do ethics and social responsibility help a firm achieve market place success?
Ethics and social responsibility are becoming increasingly more important in today’s business world. Companies used to view ethics in terms of compliance with legal standards; however, companies are now realizing they need to focus more on ethics and social responsibility to win over their customers.

You May Also Find These Documents Helpful

  • Better Essays

    Elements of marketing

    • 3058 Words
    • 13 Pages

    1.1 Elements of the marketing process. The process of marketing entails the following four elements i. The parties The consumer is typically prepared to make certain sacrifices in terms of money and effort in order to obtain an offering that satisfies his needs. The aim or aspiration of the customer is to satisfy his needs within the limits of his means(Booms & Bitner 1981). Therefore the marketing officer analyses the needs and desires of the consumer and determines whether they can be met…

    • 3058 Words
    • 13 Pages
    Better Essays
  • Powerful Essays

    Elements of Marketing

    • 811 Words
    • 4 Pages

    meaning of marketing: There are several views and definition of marketing. The most widely accepted definition is that of the American Marketing Association, the professional organization for marketing practitioners and educators, which defines marketing as “the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives” Elements of Marketing Marketing Research…

    • 811 Words
    • 4 Pages
    Powerful Essays
  • Better Essays

    Strategic Marketing

    • 1041 Words
    • 5 Pages

    Running head: STRATEGIC MARKETING PROCESS Strategic Marketing Process Strategic Marketing Process In order for an organization to reach its target markets, it must use the strategic marketing process to allocate its marketing mix resources. The marketing mix is elements, such as price, product, place, and promotion (also known as the 4 “P”’s) used in the make up the marketing process (Bayne & Hardin, 2002). It is important for an organization to have a good understanding of the marketing mix. Each…

    • 1041 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    Strategic Marketing

    • 870 Words
    • 5 Pages

    ATHE Level 6 Diploma in Management Title Strategic Marketing Unit Code and Credit Value T/503/5119 & 15 Tutor Name and Email Assessment Guidance Learners will be required to follow the assignment brief and indicative content to develop the report Assignment Scenario You are employed by a specialist marketing consultancy business, ‘Total Marketing Solutions’ (TMS), that provides support and advice to organisations looking to develop their strategic marketing plans. To recruit additional business…

    • 870 Words
    • 5 Pages
    Satisfactory Essays
  • Good Essays

    Strategic Marketing

    • 937 Words
    • 4 Pages

    IBM | STRATEGIC MARKETING 310 | CASE STUDY ANAYLYSIS 1 | 1. What competences has IBM had to invest in arising from its transformation from a ‘product-centric’ to a ‘service-centric’ organization? From IBM’s largest loss in 1992 the board of directors responded by appointing Louise V. Gerstner as their new CEO to bring the company’s reputation up and minimize their profit loss. When Gerstner took over IBM from a product-centric organization he transformed IBM to a service-centric…

    • 937 Words
    • 4 Pages
    Good Essays
  • Best Essays

    Strategic Marketing

    • 3480 Words
    • 14 Pages

    Strategic Marketing Contents Abstract Strategic marketing is the plan and roadmap of an organization which help to fit the marketing objectives with corporate vision. An organization’s ultimate target is to achieve competitive advantage in the market. Strategic marketing assists an organization to implement its marketing strategies to create positioning in the market so it becomes easy to achieve competitive advantage. TechCom Electra, an organization that produces electronic products like…

    • 3480 Words
    • 14 Pages
    Best Essays
  • Powerful Essays

    strategic marketing

    • 3725 Words
    • 12 Pages

    globally with huge level of success rate is “Strategic Marketing”. This term of marketing is extensive and vast enough to grab the attention of massive organizations all around the world. Therefore today I am going to explain the role of strategic marketing management in organizations. Moreover its different tools, techniques and models of strategic marketing as a marketing consultant of Peri Peri Grill cottage. It will also be assessed that what sort of marketing strategies can be more useful for this…

    • 3725 Words
    • 12 Pages
    Powerful Essays
  • Satisfactory Essays

    strategic marketing

    • 2891 Words
    • 28 Pages

    STRATEGIC MARKETING MASTER ERICK SUÁREZ DOMINGUEZ Chapter 1: An Introduction to Strategic Marketing Management The Changing Role of Marketing THE CLASSICAL YEARS (1910 -1950) l Development of new concepts and issues (e.g., product differentiation, and issues in advertising, pricing and distribution) l The strategic objective: budgeting and control. Chapter 1: An Introduction to Strategic Marketing Management The Changing Role of Marketing THE MANAGERIAL YEARS (1951-69)…

    • 2891 Words
    • 28 Pages
    Satisfactory Essays
  • Powerful Essays

    Strategic Marketing

    • 1109 Words
    • 5 Pages

    Strategic Marketing Lauren Hartshorn Grand Canyon University: LDR 620 October 31, 2012 Strategic Marketing A successful strategic marketing process must be thoroughly developed prior to implementation. A strategic marketing plan according to Vega & Rojas (2010) is “to assign and to coordinate effectively the marketing activities and resources in order to achieve the company’s goals or strategic mission" (p. 3). The strategic plan must include target goals consistent with the company's…

    • 1109 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    Strategic Marketing

    • 853 Words
    • 4 Pages

    PROGRAMME: Edexcel BTEC Level 7 Professional Diploma in Strategic Management and Leadership UNIT NO/TITLE: Unit 07 / Strategic Marketing Management ASSIGNMENT NO: 1 of 2 Individual Credit Value: 10 Learning Outcomes: * Understand the principles of strategic marketing management * Understand the tools used to develop a strategic marketing strategy * Be able to respond to changes in the marketing environment Issue Date: Due Date: 08th September 2013…

    • 853 Words
    • 4 Pages
    Satisfactory Essays