Marketing and Social Networks

Satisfactory Essays
Topics: Marketing
Kameisha Burns
Marketing Research
10 sources

1. Beyond the "Like" Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings.
Social media is being used by many fortune 500 companies today. According to the author of this source, 83% of fortune 500 companies use social media to connect with consumers. Survey’s say that consumers are relying on social media to learn about knew brands. Social media also let companies know if they will have future consumers.
Naylor, Rebecca Walker, Cait Poynor Lamberton, and Patricia M. West. "Beyond The "Like" Button: The Impact Of Mere Virtual Presence On Brand Evaluations And Purchase Intentions In Social Media Settings." Journal Of Marketing 76.6 (2012): 105-120. Business Source Premier. Web. 6 Feb. 2013. 2. What’s your social media strategy? Social media has changed the way we conduct business. Different social websites like face book and twitter have given marketing companies a new way to market there company. On these sites they are sharing pictures, locations, and updates. It allows businesses to take a different marketing approach. Consumers can blog, type in keywords or phrases in search engines, and share photos of items they like
Campbell, Denise. “What’s Your Social Media Strategy?”. Black enterprise; Nove2010, Vol. 31 issue4, p74-76, 3p. Academic search premier. 6 Feb. 2013
3. Your Social Media Rep: Nothing to Tweet About.
Social media marketing can be successful if it has the right strategy and the right people conducting it. Social media representatives need the right training and resources to promote the brand to do a good job marketing the company. To do a well job everyone needs training. Websites content have to stay up to date.
Simson-Bint, Jonathan. “Your SocialMedia Rep: Nothing To Tweet About.” Brandweek; 8/30/2010, Vol. 51 Issue 31, p34-34, 1p. Academic Search premier. 6 Feb. 2013
4. Is Your Consumer Using Social Media?
Social media

You May Also Find These Documents Helpful

  • Best Essays

    Introduction The objective of this review is to explore what the research says about social network marketing and its effectiveness. The first wave of internet revolution (web 1.0) brought consumers e-commerce. The second wave, Web 2.0 evolved into a much robust and interactive experience, allowing consumers to participate and share information effectively, Social network media such as Facebook, Tweeters, etc. have grown rapidly. Users are not only teens but also adults. The popularity of smartphones…

    • 1945 Words
    • 8 Pages
    Best Essays
  • Good Essays

    MARKETING IN A CONNECTED WORLD IMPACT OF SOCIAL NETWORKS ON PROMOTION AND ADVERTISING STRATEGY Existing literature on impact of social networks, their underlying structure, characteristics of consumer in context of these network and process of contagion is reviewed in this paper and analysis on the impact of various concepts discussed above on advertising and promotion strategy of product and services is performed. BHARAT SINGHAL 27-Feb-14 ACKNOWLEDGEMENT The present work is an effort to throw…

    • 8908 Words
    • 26 Pages
    Good Essays
  • Powerful Essays

    focused differentiation strategy. It focuses on singles seeking a serious relationship and long-term compatibility. It distinguished itself from other sites by using a unique matching algorithm. They have also invested substantial resources into marketing and R&D. Problem Statement: eHarmony has opened the door to their competition by declining potential customers as a way to ensure quality control. eHarmony 's CEO must decide how to react to imitations of its business model, encroachment by competing…

    • 1855 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Network Marketing

    • 1289 Words
    • 6 Pages

    The simplest explanation of network marketing is that it is a method of marketing that depends on independent representatives to reach potential customers that a company otherwise would not reach with traditional online or offline marketing methods. In order to accomplish this, network marketing companies and their associates recruit individuals I.E. “their sales force,” How often have you seen ads on television that use the term, “Independent Insurance Agent or Associate?” Yet, as we watch…

    • 1289 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Social Networks

    • 1778 Words
    • 5 Pages

    Social Networks Adrian Moses Felan INF 103 Computer Literacy Dr. Mark Zecca 12/22/14 Social Networks Social Networks used to not have the same meaning as they do today. They have always been a social structure made up of individuals, made up of their interactions and personal relationships. From the sewing circles of yesteryear, to the fixation we have with our digital social life, social networks have taken on a new form in the 21st century, and have begun to impact our lives in many ways. Our…

    • 1778 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Social Network

    • 2949 Words
    • 12 Pages

    E-COMMERCE ASSIGNMENT SOCIAL NETWORKING: A FRIEND OR AN ENEMY? ABSTRACT The Internet nowadays is getting more and more vital in our lives. It had become one of the necessities that we human cannot afford to lose. Along with the introduction of the Internet, social networks were also enhanced and so do mobile devices that linked to the social networks. Examples of social networks are Facebook, Twitter, Instagram, LinkedIn, etc. All of these social networks enable users develop a closer…

    • 2949 Words
    • 12 Pages
    Powerful Essays
  • Good Essays

    Network Marketing

    • 1188 Words
    • 5 Pages

    NETWORK MARKETING (Netflix Case) By Gracie Lee (B94705011 ), Jennifer Huang (B94705035), Charles Virgile (A97749219), Nicolas Valaize (A97749221), Vincent Montmoreau, Fabien Palmero 1) Would you buy Blockbuster stock or short it at the time of the case? How about Netflix? Why? We would rather short stock of Blockbuster, since we conjecture that the price of it will decline. Our conjecture is based on the following reasons: A. Competitors: This is the main reason of our…

    • 1188 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Social Network

    • 2099 Words
    • 9 Pages

    Marketplace and Consumers VIDEO TOMS Shoes Case on how TOMS executes its strategy within the constantly changing marketing environment. After viewing the video featuring TOMS Shoes, answer the following questions about the marketing environment: What trends in the marketing environment have contributed to the success of TOMS Shoes? Did TOMS Shoes first scan the marketing environment in creating its strategy, or did it create its strategy and fit the strategy to the environment? Does this matter…

    • 2099 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Social Network

    • 1112 Words
    • 3 Pages

    Social networking can be a safe alternative for worldwide connectivity. It has many advantages such as meeting new people, discovering information from across the world, and can be used for entertainment while relaxing. In other words, social networking opens up different opportunities in which you will be satisfied. Meanwhile, being a part of a social networking site has many disadvantages. Some of those disadvantages can be risk of fraud or identity theft, cyberbullying, and it can be such a waste…

    • 1112 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Social Network

    • 486 Words
    • 2 Pages

    July 10, 2014 Scrolling through social network on my phone had been my daily routine since my parents bought me a new phone to replace my old nostalgic Nokia phone. Since then me and my phone are inseparable. Just in luck for today because my lecturer asked each one of us to write a journal about social network. A lot of human behaviour or attitude can be observed through these social network. The first and by far the most important social network for me is Whatsapp. I’ll have a peek…

    • 486 Words
    • 2 Pages
    Satisfactory Essays