Marketing and Safety Seat Sensor

Marketing Plan Creating a solid marketing plan is pertinent to any organization, especially when introducing a new product or service to the consumer. The marketing team for Graco Baby introduces the marketing plan to the company by following the steps of the marketing plan outline along with providing additional information regarding the budgeting process, promotional strategies, advertising, channel management decision and the effect on marketing the Safety Seat Sensor, and elements to monitor the team’s process. Graco Baby is proud to introduce the marketing plan for the newly developed Safety Seat Sensor providing peace of mind for parents and caregivers with the proper use of sensors to determine the child’s properly restrained in a well-fitted car seat with a wireless dashboard monitor. Graco Baby The Graco Baby Company takes pride in manufacturing high quality affordable baby product lines such as swings, car seats, baby monitors, playpens, and highchairs. Graco’s mission statement provides the goals of the company along with the wide range of product lines the company manufactures. According to the Graco Children’s Product Facebook website (2011), the mission statement is
The Graco® brand of baby gear provides thoughtful, practical and dependable parenting solutions inspired by the instincts and best intentions of a loving parent. After carefully observing a parent's natural instincts to protect, nurture, comfort, and soothe, Graco brings life in a broad range of innovative products, from strollers and car seats to high chairs, playards, monitors (Facebook, 2011).
Graco baby provides numerous product lines to enhance and improve daily activities of young children and easing the stress of the parents by providing high quality baby product lines for an affordable price. New Product The Graco Baby Company wants to ensure that new products are to provide innovation and safety at the same time. This company