Marketing and Pick N Pay
Marketing Plan
Executive summary
This marketing plan will be focusing on re-gaining the lost market share and a way to make the company a more profitable organisation without destroying the key aspects of the company.
The challenge:
Pick n Pay’s offer to the customer focuses on groceries but also goes on to providing other products to their customers such as: clothing, general merchandise, but also includes additional value-added services to cater for Pick n Pay’s customer’s and their evolving needs.
Situation Analysis:
In 1967 Raymond Ackerman purchased four small stores, launching Pick n Pay as South Africa’s first food discounter. The key aspect of the company is a quintessential family store focused on the customer. Since then Ackerman’s vision has grown and now has expanded to further countries such as: Zambia, Mozambique, Mauritius, Swaziland and Lesotho.
Company Analysis:
Due to the fact that Pick n Pay is a quintessential family store, Pick n Pay strives to address socio-economic changes through the supply of high-quality, affordable food for all customers, while providing significant employment and economic opportunities for all. The growth and success of Pick n Pay goes down to the following principals: “Consumer sovereignty; Doing good is good business; and maximising business efficiency.”
Mission: “We serve with our hearts, we create a great place to be with our minds, we create an excellent place to shop.”
Values: “We are passionate about our customers and will fight for their rights. We care for and respect each other. We foster personal growth and opportunity. We nurture leadership and vision, and reward innovation. We live by honesty and integrity. We support and participate in our communities. We take individual responsibility. We are all accountable.”
Customer Analysis:
Pick n Pay caters to all the markets of South Africa. There is no specific age to shop at Pick n Pay however the age of
Executive summary
This marketing plan will be focusing on re-gaining the lost market share and a way to make the company a more profitable organisation without destroying the key aspects of the company.
The challenge:
Pick n Pay’s offer to the customer focuses on groceries but also goes on to providing other products to their customers such as: clothing, general merchandise, but also includes additional value-added services to cater for Pick n Pay’s customer’s and their evolving needs.
Situation Analysis:
In 1967 Raymond Ackerman purchased four small stores, launching Pick n Pay as South Africa’s first food discounter. The key aspect of the company is a quintessential family store focused on the customer. Since then Ackerman’s vision has grown and now has expanded to further countries such as: Zambia, Mozambique, Mauritius, Swaziland and Lesotho.
Company Analysis:
Due to the fact that Pick n Pay is a quintessential family store, Pick n Pay strives to address socio-economic changes through the supply of high-quality, affordable food for all customers, while providing significant employment and economic opportunities for all. The growth and success of Pick n Pay goes down to the following principals: “Consumer sovereignty; Doing good is good business; and maximising business efficiency.”
Mission: “We serve with our hearts, we create a great place to be with our minds, we create an excellent place to shop.”
Values: “We are passionate about our customers and will fight for their rights. We care for and respect each other. We foster personal growth and opportunity. We nurture leadership and vision, and reward innovation. We live by honesty and integrity. We support and participate in our communities. We take individual responsibility. We are all accountable.”
Customer Analysis:
Pick n Pay caters to all the markets of South Africa. There is no specific age to shop at Pick n Pay however the age of