Marketing and Page Ref
Which of the following contact methods is generally the LEAST flexible?
Mission statements should be realistic and general in nature
A ________ is a need that is sufficiently pressing to direct a person to seek satisfaction.
Nathan Zabalas owns a regional chain of drug stores. Before expanding nationwide, Nathan is conducting marketing research to determine the best options for opening new stores. He plans to start by collecting secondary data. Which of the following is NOT a source of secondary data that Nathan might use?
The Niketown running club that organizes twice weekly evening runs and follow-up meetings in the Nike Store is an example of which of the following?
Legislation affecting business around the world will continue to ________.
Currently, Diego Calabresa is employed by a firm that conducts marketing research and creates ads for other companies that target and promote their products to the right markets. Who is Diego 's employer?
Chapter 3 Analyzing the Marketing Environment
1) You are directed to study the actors close to the company that affect its ability to serve its customers-departments within the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. What are you studying?
A) the macroenvironment
B) the microenvironment
C) the marketing environment
D) the demographic environment
E) the global environment
Answer: B
Diff: 1 Page Ref: 66
Skill: Concept
Objective: 3-1
2) Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management 's ability to build and maintain successful relationships with target customers?
A) the marketing environment
B) the cultural environment
C) strategic planning
D) target markets
E) the marketing mix
Answer: A
Diff: 1 Page Ref: 66
Skill: Concept
Objective: 3-1
3) You are directed to study the demographic, economic,
Mission statements should be realistic and general in nature
A ________ is a need that is sufficiently pressing to direct a person to seek satisfaction.
Nathan Zabalas owns a regional chain of drug stores. Before expanding nationwide, Nathan is conducting marketing research to determine the best options for opening new stores. He plans to start by collecting secondary data. Which of the following is NOT a source of secondary data that Nathan might use?
The Niketown running club that organizes twice weekly evening runs and follow-up meetings in the Nike Store is an example of which of the following?
Legislation affecting business around the world will continue to ________.
Currently, Diego Calabresa is employed by a firm that conducts marketing research and creates ads for other companies that target and promote their products to the right markets. Who is Diego 's employer?
Chapter 3 Analyzing the Marketing Environment
1) You are directed to study the actors close to the company that affect its ability to serve its customers-departments within the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. What are you studying?
A) the macroenvironment
B) the microenvironment
C) the marketing environment
D) the demographic environment
E) the global environment
Answer: B
Diff: 1 Page Ref: 66
Skill: Concept
Objective: 3-1
2) Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management 's ability to build and maintain successful relationships with target customers?
A) the marketing environment
B) the cultural environment
C) strategic planning
D) target markets
E) the marketing mix
Answer: A
Diff: 1 Page Ref: 66
Skill: Concept
Objective: 3-1
3) You are directed to study the demographic, economic,