Marketing and Marketing Management: Definition and Analysis

Topics: Marketing, Management, Organization Pages: 3 (516 words) Published: June 22, 2013
| | |What is marketing Management ? | |Under Supervision of: Prof Hesham Mansour | | | |Presented By :Amira Abdelkader Ibrahim | |6/9/2013 |

|[Abstract: Search for other definitions for Marketing & Marketing Management, Analyze and Criticize ,Define Marketing Management in our own | |words and Justify | |.] |

What is Marketing Management ?

According to Philip Kotler, "Marketing Management is the analysis, planning, implementation and control of programmes designed to bring about desired exchanges with target audiences for the purpose of personal and of mutual gain. It relies heavily on the adoption and coordination of product, price, promotion and place for achieving responses.".

Marketing management is art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value.” (Kotler, 2006).

The above definition combine Marketing management is a science because it...
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