Preview

Marketing and Key Success Factors

Satisfactory Essays
Open Document
Open Document
315 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Marketing and Key Success Factors
Case Study
On

NIKE

Course: Marketing Management (MKT201)

Prepared For

Mahmud Zubayer
Assistant Professor
Department of Business Administration
East West University

[pic] East West University

Ques No 1: What have been the key success factors for Nike?

Ans: The key success factors for Nike have been as follows:

➢ High quality running shoes designed specially for athletes by athletes. ➢ Commitment of designing innovative footwear for serious athletes. ➢ Manufacturing the footwear at a competitive price. ➢ Using professional athletes in its advertising campaigns. ➢ Pushing the advertisement through all the 12 sports featured TV sports.

Ques No 2: Where is Nike vulnerable? What should they watch out for?

Ans: Nike deals with only one product line that is footwear. It is vulnerable at forming the product mix such as manufacturing different sorts of sportswear: wrist watch, swimming caps and etc. In this circumstance, it should watch out for diversification of the products to increase the market share.

Ques No 3: What recommendations would you make to their senior marketing executives going forward?

Ans: For going forward senior marketing executives of Nike can follow the recommendations as below:

➢ Continue the sponsorship with sportsmen those are performing the best. ➢ Also continue the TV advertisements. ➢ Watch out for diversification in product line. ➢ Be a sponsor for the different popular sport events such as world cup tournament. ➢ Collecting feedback from customers about the product’s quality. ➢ Customize the advertisement for the customer of different culture in different region.

Ques no 4: What should they be sure to do with their marketing?

Ans: They
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Nike Swot Analysis Essay
    • 482 Words
    • 2 Pages

    Nike Swot Analysis Essay

    There are several significant athletic and leisure footwear companies and sports equipment firms that produce similar products. Some of the primary ones are Puma and Adidas are some of the big competitors with Nike. Other large companies have diversified their product lines to include athletic and leisure apparel including Under Armour and lululemon. This type of quick change in technology and customer preferences can result in a risk for Nike. Demand for Nike’s products relies on what the norm in many sports and fitness related activites are, as well as the ever-changing trends, these generally control the financial results of Nike. If competitors have more success attracting customers with more appealing footwear or apparel, this would also hurt business…

    • 482 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Aflaci/361 Organizational Impact Paper
    • 1072 Words
    • 5 Pages

    Aflaci/361 Organizational Impact Paper

    Nike could modify its products and services through its innovative marketing strategy taken from evaluations on customer benefits and needs, whereas the product succeeded innovation technology with fashions that cater to customer satisfaction on a global level (Nike, 2000). Nike currently seeks out innovative ways to create advance athletic products and methods to speak creatively to the market because the success of Nike is based on marketing strategy that weighs current factors and trends (Nike, 2000). If Nike continues the innovation of new marketing ideas for their services and products, the organization will maintain their current role of innovative leadership with products, developments, and revenues in the athletic sports-wear industry (Nike,…

    • 1072 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Nike's Advertising Campaign
    • 740 Words
    • 3 Pages

    Nike's Advertising Campaign

    Nike has striven to become the world's largest marketer of athletic footwear. Nike products are sold throughout a large amount of retail stores. Their products are also available online for purchase. The company Nike is known to operate and facilitate domestically and overseas. From previous experience shopping with Nike they are known for having great products and a numerous selection of items to choose from. They include a large variety of athletic shoes for all ages and genders. Nike shoes also come in different styles to fit everyone’s needs. People can purchase running, training, and basketball shoes, and all other sporting goods from Nike. Clothing is also one of Nike’s biggest selling items. The company offers t-shirts,…

    • 740 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    FINAL COPY WEEK 3 ASSIGNMENT MARKET SEGMENTATION ANALYSIS SHILPI SUMAN BRIAN FELLS
    • 1621 Words
    • 5 Pages

    FINAL COPY WEEK 3 ASSIGNMENT MARKET SEGMENTATION ANALYSIS SHILPI SUMAN BRIAN FELLS

    This paper explores Nike and their ability to overcome the consumer market. We will take a look at their strategic planning as far as concept, market segment and value proposition. Throughout this paper we will explain how Nike is one of the most sustained companies in our markets. The reason behind their success, their new inventions and solutions that seem to benefits athletes all around the world.…

    • 1621 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Best Essays

    Company Analysis of NIKE 2014
    • 3339 Words
    • 13 Pages

    Company Analysis of NIKE 2014

    This report examines NIKE Inc. one of the leading sports brand in the world. It uses business analysis techniques such as SWOT, PESTEL, Porter’s five forces, and Ratio analysis to analyse the business environment and performance of this company.…

    • 3339 Words
    • 13 Pages
    Best Essays
    Read More
  • Powerful Essays

    Outsourcing with Nike
    • 2208 Words
    • 9 Pages

    Outsourcing with Nike

    References: .. ( Feb 2011). The Foundation of Nike Brand. Available: http://www.123helpme.com/view.asp?id=150458. Last accessed 27 Feb 2011.…

    • 2208 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Good Essays

    Nike Essay
    • 1227 Words
    • 5 Pages

    Nike Essay

    This business report will examine NIKE incorporated. A brief history will be provided followed by a detailed analysis of the components of globalisation, including topics such as:…

    • 1227 Words
    • 5 Pages
    Good Essays
    Read More
  • Powerful Essays

    Managerial Accounting
    • 2251 Words
    • 10 Pages

    Managerial Accounting

    References: Adelaide A. Odoteye. (Fall, 2006). Nike, Inc. Case Study. pp. 09-16. Retrieved February 05, 2013 from EBSCOhost database.…

    • 2251 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Better Essays

    Nike Marketing Analysis
    • 1437 Words
    • 6 Pages

    Nike Marketing Analysis

    which led retailers to use the Nike brand to attract customers to their stores. Nike gained…

    • 1437 Words
    • 6 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Marketing and Key Issue
    • 266 Words
    • 2 Pages

    Marketing and Key Issue

    Key Issue 1: Cemex is advancing thanks to the good administration they have. The way they have meeting with the top leaders is good. As these leaders have been able to take advantage of the opportunities they have seen. The PMI process they have seems to be working out.…

    • 266 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Nike Marketing Plan
    • 7636 Words
    • 31 Pages

    Nike Marketing Plan

    Nike is a worldwide powerhouse in the athletic shoe and apparel industry. Nike's short, but yet effective mission statement is characteristic of such success. Nike paints a picture of their company for the world to see their, "inspiration and innovation", as well as their "commitment to serve everyone in the world". Through a continuous effort by Nike to remain at the apex of technology and innovation, they are the market leader by a significant margin. As a result of Nike's pursuit of selling a broad spectrum of products, they possess a formidable competitive advantage.…

    • 7636 Words
    • 31 Pages
    Good Essays
    Read More
  • Powerful Essays

    Business Submission
    • 1131 Words
    • 5 Pages

    Business Submission

    ‘To bring inspiration and innovation to every athlete* in the world’ is our mission. As the statement, it can be proved that innovation is becoming significantly essential concept for the company; we make decision to achieve customer satisfaction thought innovate appropriate products to the global market customers. Nearly 60 years, we put the innovation and sustainability as core of our developing direction as well as maximize our business market. Meanwhile we are looking forward compelling, confident and conveying positive word of mouths and feel it is what makes us corporate with favourable partners in the future (Nike.Inc, 2013). This submission desires to share our previously outstanding performance to local networking and continues improvement for which is emerging organization to learn from our mistakes. In this proposal we tend to address two principles of the UN Global Contract and provide our recommendations that we expect it will help the local network members.…

    • 1131 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Good Essays

    Marketing, an Essential Element for the Success of a Business
    • 2087 Words
    • 9 Pages

    Marketing, an Essential Element for the Success of a Business

    Marketing is the management process that involves in identifying, anticipating and satisfying consumer requirements profitability. This means that marketing is essential to the success of a business its main aim is to enable business to meet the needs of its customers. There are some features of business marketing behaviour, these involve consumers are vital importance this means that when a product has a greater chance of being successful it satisfies consumer needs. Leckerei which is an organic baby food producer from Switzerland can bring the UK baby food which is nutritious and wholesome in order to support the development and growth of your baby.…

    • 2087 Words
    • 9 Pages
    Good Essays
    Read More
  • Good Essays

    Marketing Success
    • 508 Words
    • 2 Pages

    Marketing Success

    All managers need to build good working relationships with the people who can help them do their jobs. The number and breadth of people involved can be impressive—such operational networks include not only direct reports and superiors but also peers within an operational unit, other internal players with the power to block or support a project, and key outsiders such as suppliers, distributors, and customers. The purpose of this type of networking is to ensure coordination and cooperation among people who have to know and trust one another in order to accomplish their immediate tasks. That isn’t always easy, but it is relatively straightforward, because the task provides focus and a clear criterion for membership in the network: Either you’re necessary to the job and helping to get it done, or you’re not.…

    • 508 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Where Is Disney Vulnerable? What Should It Watch Out for?
    • 3961 Words
    • 16 Pages

    Where Is Disney Vulnerable? What Should It Watch Out for?

    What recommendations would you make to senior marketing executives going forward? What should they be sure to do with its marketing?…

    • 3961 Words
    • 16 Pages
    Powerful Essays
    Read More

Related Topics