Preview

Marketing and Eaton

Good Essays
Open Document
Open Document
637 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Marketing and Eaton
The Eaton Corporation is a corporation committed to implementing and advancing the technology they use throughout the companies four-business segments Automotive, Fluid Power, Electrical, and Truck. However Eaton isn't solely committed to the advancement and implementation of technology in the products they design and create, Eaton also works to implement technology in their everyday business practices such as Production, Sales and Marketing, and Human Resources.
Production is a large part of the Eaton Corporation, "Eaton is a global leader in fluid power systems and services for industrial, mobile and aircraft equipment; electrical systems and components for power quality, distribution and control; automotive engine air management systems, power train solutions and specialty controls for performance, fuel economy and safety; and intelligent truck drive train systems for safety and fuel economy." With Eaton's broad range of products efficiency in the production process is extremely important to Eaton. To maximize efficiency in the production process Eaton uses the Eaton Lean Six System this system helps allow Eaton increase the performance of the company by eliminating waste, simplifying processes, reduce cycle times, and more effectively deploy resources to it's business segments all of which work to help Eaton increase their profits. Another system Eaton uses is known as PROLaunch, this system allows Eaton to speed of the production process of its products. PROLaunch guides Eaton's production of new products from concept to completion using a, "set of integrated processes" to help speed up the development process of Eaton's new products.
Eaton also uses technology in their approach to Sales and Marketing. Eaton has to approach Sales on an incredibly large scale, with Eaton's sales in 2004 topping $9.8

Billion and the company selling their products to customers in over 125 countries Eaton has developed a very successful Sales strategy. By using

You May Also Find These Documents Helpful

  • Good Essays

    Medicine Werx Case Study

    • 1127 Words
    • 5 Pages

    Market Growth – We have a steady stream of income from our dedicated customers. We currently retail most of our product ourselves, and we have sold over 3,000 units so far.…

    • 1127 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Marketing

    • 2162 Words
    • 9 Pages

    * There is no indication that the tourist trade will slow down, in spite of exorbitant prices.…

    • 2162 Words
    • 9 Pages
    Satisfactory Essays
  • Good Essays

    marketing

    • 579 Words
    • 3 Pages

    Point Electronics Corporations has Consumer Electronics Show event which is the most important event in the industry.…

    • 579 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Marketing and Question

    • 1088 Words
    • 5 Pages

    variables that occur in each stage. Provide an example of a product or service that…

    • 1088 Words
    • 5 Pages
    Satisfactory Essays
  • Better Essays

    Walmart History

    • 1136 Words
    • 5 Pages

    By its 25th anniversary in 1987 it had 200,000 associates working out of 1,198 stores. Sales were $15.9 billion. It also completed a satellite network that linked all operating units with its Bentonville home office via two-way voice and data transmission and one-way video communication. It helped its home office to track inventory and sales and communicate instantly with its stores.…

    • 1136 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    Marketing

    • 262 Words
    • 2 Pages

    A) Width: The width of a company’s product mix refers to the number of product lines sold by the company.…

    • 262 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Marketing

    • 857 Words
    • 4 Pages

    Which environmental forces sociocultural, economic, political, legal, regulatory social ethical, competitive, or technical, might a marketer need to consider when marketing the following products in the international marketplace and why?…

    • 857 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Jones Blair Company

    • 280 Words
    • 2 Pages

    Therefore, in this market context, Jones Blair will need to increase its sales in volume, but keep its profit margin. The strategies to be considered in this case can be based on: consumer segmentation, targeting and managing marketing mix.…

    • 280 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    A customer is most likely always satisfied from a product or service that meets their wants and needs. Corporations in the market today have a marketing strategy that is driven by their customers—customers want it, companies will give it to them. Mckenna clarifies that, “What they [customers] do care about is a company that is willing to adapt its products or services to fit their strategies. This…

    • 1510 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Marketing at vanguard

    • 1128 Words
    • 5 Pages

    Senior executives at Vanguard are evaluating their marketing strategy. In particular, they are looking at their approach to market segmentation, the organization of the marketing function, and the emphasis placed on marketing metrics in the corporate dashboard in light of an economic and stock market downturn.…

    • 1128 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Marketing

    • 888 Words
    • 4 Pages

    1) The belief that a firm should dedicate all of its policies, planning, and operation to create customer…

    • 888 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Marketing and Activity

    • 1436 Words
    • 6 Pages

    Marketing has often been defined in terms of satisfying customers’ needs and wants. Critics, however, maintain that marketing does much more than that, creating needs and wants that did not exist before. According to these critics, marketers encourage consumers to spend more money than they should on goods and services they really do not need.…

    • 1436 Words
    • 6 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Marketing Discussion

    • 251 Words
    • 2 Pages

    change in the loci of focus for the firm, strategies, and actions based upon which…

    • 251 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    • Moore’s current IT infrastructure and spending was above the industry average implementing most of the latest technologies like ERP, telemarketing and e-commerce.…

    • 704 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Marketing

    • 635 Words
    • 3 Pages

    In this assignment you will participate in a discussion on the value of marketing to customers.…

    • 635 Words
    • 3 Pages
    Satisfactory Essays