Marketing and Dove

Topics: Marketing, Unilever, Brand Pages: 4 (951 words) Published: January 26, 2014

Dove is a personal care brand owned by Unilever. Dove products are manufactured in Argentina, Australia, Brazil, Canada, Germany, India, Indonesia, Ireland, Mexico, Netherlands, Pakistan, Philippines, South Africa, Thailand, Turkey and United States. The products are sold in more than 35 countries and are offered for women and men. The Dove trademark and brand name is currently owned by Unilever. Dove's logo is a silhouette profile of the brand's namesake bird.

Products include: antiperspirants/deodorants, body washes, beauty bars, lotions/moisturizers, Hair care, and facial care products. Dove is primarily made from synthetic surfactants, soaps (derived from vegetable oils such as palm kernel) and salts of animal fats (tallow). In some countries Dove is derived from tallow and for this reason it is not considered vegan, unlike vegetable oil based soaps.

In the late 1800’s a European company called Lever Brothers began selling Sunlight Soap. As the company grew, they opened factories in Cambridge, Massachusetts and Philadelphia. By 1929 it was the third largest soap and glycerin manufacturer in the United States. Back in Europe there were negotiations to join Lever Brothers with a new partnership. In 1929 Lever Brothers became part of the Unilever Company. In 1957, Lever Brothers, under the umbrella of Unilever, introduced Dove. The new brand of soap marketed itself as a clinically proven milder soap for dry, sensitive skin. Since then Dove has become the worlds number one cleansing brand. During the 90’s, Dove extended their products from a cleansing bar to a complete line of personal care products. Now Dove has products ranging from bar soap to lotion, from shampoo to liquid shower gel. In 2004 Dove launched advertisements that portray the real beauty of ordinary women. The campaign, now called “campaign for real beauty” still promotes Dove....
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