Marketing and Customer Service Level

Topics: Marketing, Customer service / Pages: 2 (483 words) / Published: Sep 25th, 2013
This Tempurpedic ad appeals to your physiological needs. Everyone knows how important it is to get a good night of sleep; this can be the determining factor for some people, whether they will have a great day or a really poor one. Sleep is essential for your health and well-being, so when you see a Tempurpedic commercial or ad it automatically piques your interest. They offer more personalized comfort and more response to your body. According to Tempurpedic.com “TEMPUR® material responds to your body’s unique shape, weight, and temperature, automatically adapting to support your body. So whether you sleep on your back, side, or stomach (or change positions during the night) the mattress conforms to you. You get the exact support and comfort your body needs.” Their ads promise no more backaches when you wake up, no more feeling drained after sleeping for hours, and now you can adjust your side of the mattress, if you prefer sleeping on a harder mattress, you can just turn the dial up and vice versa.
This newspaper ad is about food in its local foodstore. Food appeals to another one of our physiological needs. This ad shows pontential consumers how they can have the foods they want and also the foods they need, at a low price. Most food ads either go with cheap prices or instant meals. We have a desire to fulfill this need for food but most of us do not really want to invest hours into preparing a meal.
1. Explain how adjusting the customer service level could improve a marketing mix. Illustrate.
Basically the marketing mix is the 4 P’s, place, price, production (product) and promotion but without customer service or the customer, focusing on those 4 P’s is pointless. Knowing the needs and wants of your consumers, is something you need before you can start on the process of evaluating and determining your marketing mix. Adjusting the customer service level could help you figure out your marketing mix easier. For example, place, most customers want convenience as

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