Marketing and Communication Strategy

Satisfactory Essays
Kamalini Vocational Training Centre
A joint initiative of Educational Development Initiatives (EDI) and Protsahan Charitable Trust

Protsahan Charitable Trust Kamalini Shahpur Jat Center
33, Shahpur Jat, Ground Floor, New Delhi 110049 Ph. +91 11 2649 8556

Kamalini Kishangarh Center
20/9, Kishangarh, Vasant Kunj New Delhi 110070

Ph. +91 11 26122866

Educational & Development Initiatives
40B Yusuf Sarai, First Floor New Delhi 110016 Ph. +91-41759434

www.kamalini.org email: info@kamalini.org Contact: Barbara Spencer Project Manager bspencer@kamalini.org Mob. +91 - 9818714428 Maria Fernandez Fund-raising and Public Relations mariafernandez@kamalini.org Mob. +91 - 9811281300

www.kamalini.org email: info@kamalini.org

“Kamalini” means an abundance of lotus flowers symbolizing how educating women make the whole family and society thrive.

Vision & Mission
Vision Women are the key for a thriving future for their family and community Mission Boosting skills and confidence in women

Core Values
• Genuine care and respect for the dignity of each person • Quality, commitment and spirit of service • Ethical conduct and transparency • Getting others involved in helping those in need

www.kamalini.org email: info@kamalini.org

Background
Human Resources skills gap in India Only 2.5 million vocational training seats available although about 12.8 million persons enter the labour market every year, 90% without formal training (Directorate General of Employment & Training – Ministry of Labour and Employment) 500 million skilled people needed by 2022 versus the 40 million currently trained (National Skill Development Corporation – Ministry of Finance)

The Kamalini initiative
Women who wanted to help other women launched the first Kamalini Vocational Training Centre in 2007. Since its beginnings with one teacher and two small rooms in Shahpur Jat, an urban village of Delhi, Kamalini has provided hundreds of migrant women, domestic workers and

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