Marketing and Advertisement

Topics: Marketing, Advertising, Non-alcoholic beverage Pages: 4 (1132 words) Published: December 3, 2013


Introduction-What Is Advertisement, A Marketing Tool?

Advertisement is a communication tool, used in marketing to promote the product in public. The main aim is to increase the sales, through perfect promotion (Percy and Elliot,2012).Advertisement is one of the key factors in brand building and sustaining the same. The main aim of advertisement is to remind and persuade the existing and potential customer to make a purchase decision. Advertisement should be deep and fresh in consumers mind for them to easily remember the product and brand. Thus advertisement is an essential tool to marketers to measure the consumer preference.If advertisement fails, then the money and effort put into it is for waste. The means of advertising is basically Medias like television and internet now a day, with less importance to press and posters. To be precise, advertisement techniques are imaginative and is not a fool proof technique (White,2000).With the above statement it can be clearly understood that there are drawbacks to advertisement. Which can indeed turn out to be the critics as well as concerns which can curtail the impact of advertisement to both advertiser and the targeted consumers? Whether this can be right or can be nullified is the biggest challenge in front of a marketer (Percy and Elliot,2012).So the future lies in the hand of studies which can come up with valued elements and truths to overcome the concerns. Below, are some of the concerns of advertisements and an inside look.

The Future of Advertisement with an In-depth Analysis on Concerns

Advertisement is everywhere, every day we tent to see a lot of different form and type of advertisement. Due to this many concerns have come up.Lets discuss a few below.

a)Advertisement creates irrelevant desires: To begin with, advertisement at times tend to create a look out for unattainable goals. The perspective of a common man are challenged....
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