Marketing Analysis: Unilever Company
1 Introduction
Unilever Corporation is a British consumer good organisation, which was founded in 1930 (Fletcher & Godley, 2000). Now, it has become a multinational corporation having a co-headquarter in Netherland and London (Demos, 2015). The concerned organisation offers several products including food, beverages, skin care products, and cleaning agents (Woods & West, 2010). In the ranking, it is the world's largest producer of food spreads (Ghoshal et al., 2002). Its market share has been increasing with the passage of time and only in Netherland, it possesses 75% share in Detergent powder (Narayan & Boyle, 2013).
Equally, now its market holds 67 % of the India’s share (Spears, 2011). Its development process has been varied over the …show more content…
For this purpose, individuals are ready to look for the innovative items to get the best product available. Unilever has adopted this marketing concept and offers a combination of products and services by obtaining the information and experiencing the nature of consumers. For this purpose, Unilever has been investing a lot to improve the quality of its products. For instance, new shampoos and personal care products are being improved (Joeles, 2016; Ahmed, 2011). It has also been focusing on updating and launching new products such as …show more content…
Under this concept, organisations believe that mere satisfaction of individuals is not helpful in developing the welfare of the whole society, which reduces the demand (Ward & Lewandowska, 2008). This marketing concept consists of two elements. One is called the social welfare-high-level of human life, while the second is the pollution free atmosphere. Therefore, organisations believe in this concept for their marketing efforts (Drummond & Ensor,
Unilever Corporation is a British consumer good organisation, which was founded in 1930 (Fletcher & Godley, 2000). Now, it has become a multinational corporation having a co-headquarter in Netherland and London (Demos, 2015). The concerned organisation offers several products including food, beverages, skin care products, and cleaning agents (Woods & West, 2010). In the ranking, it is the world's largest producer of food spreads (Ghoshal et al., 2002). Its market share has been increasing with the passage of time and only in Netherland, it possesses 75% share in Detergent powder (Narayan & Boyle, 2013).
Equally, now its market holds 67 % of the India’s share (Spears, 2011). Its development process has been varied over the …show more content…
For this purpose, individuals are ready to look for the innovative items to get the best product available. Unilever has adopted this marketing concept and offers a combination of products and services by obtaining the information and experiencing the nature of consumers. For this purpose, Unilever has been investing a lot to improve the quality of its products. For instance, new shampoos and personal care products are being improved (Joeles, 2016; Ahmed, 2011). It has also been focusing on updating and launching new products such as …show more content…
Under this concept, organisations believe that mere satisfaction of individuals is not helpful in developing the welfare of the whole society, which reduces the demand (Ward & Lewandowska, 2008). This marketing concept consists of two elements. One is called the social welfare-high-level of human life, while the second is the pollution free atmosphere. Therefore, organisations believe in this concept for their marketing efforts (Drummond & Ensor,