Marketing Analysis Of Huntington Memorial Hospital In Pasadena, California
Huntington Memorial Hospital is a non-profit, community-based medical center situated in Pasadena, California. The Hospital provides acute medical care and community healthcare services to the region of the San Gabriel Valley and its closest communities. The facility offers the treatment of cancer, epilepsy, robotic invasive and bariatric surgery (Haile, 2016). Huntington Hospital is considered one of the best medical facilities in Los Angeles highly ranked by U.S. News & World Report's Best Hospitals.
In 2014, Huntington Hospital provided approximately $62 million in qualified community benefits orientated at health research, education, and charity care. Furthermore, it is a teaching affiliate of The Keck School of Medicine of the University …show more content…
conducting educational trainings and classes, as well as distributing materials to address the importance of screening mammography;
3. organizing screening mammograms;
4. giving educational classes and distributing educational materials about the importance of annual flu shots for the community (Healthcare Information Resource Center, 2015).
The U.S. healthcare system is one of the most competitive in the world and the competition is what drives marketing. Huntington Hospital tries to extend its client base by means of marketing tools:
Product: high class quality healthcare services with more than 9 medical areas. Huntington Hospital is the only institution providing the full range of medical services in the San Gabriel Valley.
Place: a 625-bed hospital, the only trauma center serving the San Gabriel Valley and one of 13 trauma centers located in Los Angeles County.
Price: medical treatment at the base $1000 less than the closest competitors. A wide range of discounts from charges is offered to patients. Financial Assistance discounts are offered to patients having a lack of financial resources. To be eligible for a financial assistance discount, the patient’s income must be at or below 350% of the national poverty level. Reasonable pricing relates to the Hospitals’ policy of Community Initiatives in order to make healthcare available for more people (Huntington Hospital, …show more content…
The Hospital Executive Management chose to address cancer with a focus on breast cancer treatment, screening, immunization, and vaccination. Huntington Hospital also aims to address the best practices, time, and resources to conduct a research on successful, evidence-based programs. On the annual basis, the facility will report measures of plan progress to the Community Benefits Committee comprised of representatives from approximately twenty healthcare related organizations.
Electronic Medical Record (EMR) was implemented in support of advanced technologies within the medical facility. EHRs are designed to maintain and share information from all providers involved in the patient’s care. EHR data is implemented, managed, and consulted by authorized providers and staff from the central office of Huntington Hospital (Huntington Hospital,
In 2014, Huntington Hospital provided approximately $62 million in qualified community benefits orientated at health research, education, and charity care. Furthermore, it is a teaching affiliate of The Keck School of Medicine of the University …show more content…
conducting educational trainings and classes, as well as distributing materials to address the importance of screening mammography;
3. organizing screening mammograms;
4. giving educational classes and distributing educational materials about the importance of annual flu shots for the community (Healthcare Information Resource Center, 2015).
The U.S. healthcare system is one of the most competitive in the world and the competition is what drives marketing. Huntington Hospital tries to extend its client base by means of marketing tools:
Product: high class quality healthcare services with more than 9 medical areas. Huntington Hospital is the only institution providing the full range of medical services in the San Gabriel Valley.
Place: a 625-bed hospital, the only trauma center serving the San Gabriel Valley and one of 13 trauma centers located in Los Angeles County.
Price: medical treatment at the base $1000 less than the closest competitors. A wide range of discounts from charges is offered to patients. Financial Assistance discounts are offered to patients having a lack of financial resources. To be eligible for a financial assistance discount, the patient’s income must be at or below 350% of the national poverty level. Reasonable pricing relates to the Hospitals’ policy of Community Initiatives in order to make healthcare available for more people (Huntington Hospital, …show more content…
The Hospital Executive Management chose to address cancer with a focus on breast cancer treatment, screening, immunization, and vaccination. Huntington Hospital also aims to address the best practices, time, and resources to conduct a research on successful, evidence-based programs. On the annual basis, the facility will report measures of plan progress to the Community Benefits Committee comprised of representatives from approximately twenty healthcare related organizations.
Electronic Medical Record (EMR) was implemented in support of advanced technologies within the medical facility. EHRs are designed to maintain and share information from all providers involved in the patient’s care. EHR data is implemented, managed, and consulted by authorized providers and staff from the central office of Huntington Hospital (Huntington Hospital,