Marketing Analysis of Ducth Lady
Marketing Plan Dutch Lady Milk Industries Marketing Essay
Dutch Lady Milk Industries Berhad ("DLMI") is a leader in the quality branded dairy business in Malaysia. It was incorporated in 1963, and was the first milk company in Malaysia to be listed on Bursa Malaysia, the local Stock Exchange in 1968. Its holding company is Royal FrieslandCampina, a Dutch multinational corporation and one of the largest milk companies in the world. Permodalan Nasional Berhad is the second largest shareholder in the Company.
Corporate Vision:
To spread the goodness of milk to everyone.
Corporate Mission:
To create value for our owners, in short and long term, by means of profitable dairy activities.
To develop, produce and market a broad range of reliable, natural and nutritious dairy products that contribute to well-being and vitality of life.
To recognize that know-how, quality, dedication and leadership of our employees are the most crucial assets to achieve our targets.
For generations, Dutch Lady Milk Industries principal business is to supply quality dairy and infant nutrition products to the nation. Today Dutch Lady ranks among the top three dairy producers in Malaysia. Generations of Malaysians have grown up on Dutch Lady dairy products. While Dutch Lady first established itself as a manufacturer of sweetened condensed milk, Dutch Lady Milk Industries' extensive product range now spans from infant formula and growing up milk to fruit juice and yoghurt snacks. Every product innovation that rapidly develops infant and child formula range is backed by extensive research both locally and internationally.
DLMI is the largest purchaser of local fresh milk from the Veterinary Services Department. It also supports local industries by using a substantial amount of local ingredients such as palm oil and sugar in its products. The quality of the Company's products is paramount. Quality Control and Quality Assurance are prime considerations. In line with this, the Company has
Dutch Lady Milk Industries Berhad ("DLMI") is a leader in the quality branded dairy business in Malaysia. It was incorporated in 1963, and was the first milk company in Malaysia to be listed on Bursa Malaysia, the local Stock Exchange in 1968. Its holding company is Royal FrieslandCampina, a Dutch multinational corporation and one of the largest milk companies in the world. Permodalan Nasional Berhad is the second largest shareholder in the Company.
Corporate Vision:
To spread the goodness of milk to everyone.
Corporate Mission:
To create value for our owners, in short and long term, by means of profitable dairy activities.
To develop, produce and market a broad range of reliable, natural and nutritious dairy products that contribute to well-being and vitality of life.
To recognize that know-how, quality, dedication and leadership of our employees are the most crucial assets to achieve our targets.
For generations, Dutch Lady Milk Industries principal business is to supply quality dairy and infant nutrition products to the nation. Today Dutch Lady ranks among the top three dairy producers in Malaysia. Generations of Malaysians have grown up on Dutch Lady dairy products. While Dutch Lady first established itself as a manufacturer of sweetened condensed milk, Dutch Lady Milk Industries' extensive product range now spans from infant formula and growing up milk to fruit juice and yoghurt snacks. Every product innovation that rapidly develops infant and child formula range is backed by extensive research both locally and internationally.
DLMI is the largest purchaser of local fresh milk from the Veterinary Services Department. It also supports local industries by using a substantial amount of local ingredients such as palm oil and sugar in its products. The quality of the Company's products is paramount. Quality Control and Quality Assurance are prime considerations. In line with this, the Company has