Marketing Analysis & Developmental Strategy

SUMMER INTERNSHIP REPORT On
“MARKET ANLYSIS AND DEVELOPMENTAL STRATEGY FOR MOTHER DAIRY CALCUTTA IN SOUTHERN REGION OF WEST BENGAL”

SUBMITED BY
NAME- SAMBIT BANERJEE
ROLL NO:– 10
REGISTRATION NO:-338 0F 2011-13

SUBMITED FOR PARTIAL FULFILMENT OF THE DEGREE OF
MASTER OF BUSINESS ADMINISTRATION (2011-13)
Under
VIDYASAGAR UNIVERSITY
MIDNAPUR

ACKNOWLEDGEMENT

I am extremely indebted to Mother Dairy Calcutta for providing me opportunity to undertake the project works in their Prestigious organization. I am extremely grateful for all the guidance provided by Mr. D.K Mukherjee and Mr. Sanjib Mukherjee (Manager-Sales & Marketing ), without their help and support this project would not have been possible.
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I would like to express my sincere gratitude to Prof.K.C Paul (H.O.D) and Mr.Sudin Bag (Asst Prof.), of the MBA Department of Vidyasagar University, for their Guidance to fulfilment of my project Report.

I would also like to convey my gratitude to all the member of mother dairy Calcutta especially (Mr. Animesh Dey, Mr. P. Biswas in Quality Section & Processing section and Mr.Tamal Pal ,Mr.V.R kumar in Marketing section).

Declaration I do hereby declare that this project “MARKET ANALYSIS AND DEVELOPMENTAL STRATEGY IN SOUTHERN REGION OF WEST BENGAL” done with my own effort and submit to “MOTHER DAIRY CALCUTTA”. It is not submitted to be published by any other university before.

Place: Midnapur Date: Signature

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