Marketing Analysis

Topics: Question, Li Ka-shing, Study skills Pages: 3 (596 words) Published: February 24, 2013
MGT B240F Principles & Practices of Management (Jan 2013)
Assignment 1
Due Date: 5:00pm, 1 Mar 2013 (Friday)


◆ There are four questions in this assignment. The first three questions are essay-type questions which require some critical thinking as well as thorough understanding of course concepts. Question 4 is a case study with two sub-questions. Students are advised to write not more than 1500 words for Question 4. The expected length of the whole assignment should be around 2500 to 3000 words.

◆ This is a group assignment. The group size must be limited to a maximum of 5 members within the SAME tutorial group.

◆ Students in the same group should agree between themselves the division of work of each member and indicate clearly on the cover of the assignment the tutorial group and the names and student number of all group members. Your cover sheet should look like this: Course: MGT B240F

Assignment: 1
Due Date: 5:00pm, 1 Mar 2013
Tutorial Group No: XX
Tutor’s name: XX
Student names and Student nos: XXXX (s010XXXXX)

Question 1(30 marks)

(a)A management professor once said that for successful management, studying the present was most important, studying the past was next, and studying the future was least important. Do you agree? Why?

(10 marks)

(b)Another college professor told her students, “The purpose of a management course is to teach students about management, not to teach them to be managers.” Do you agree or disagree with this statement? Discuss. (10 marks)

(c)“The development of management thought has been determined by times and conditions.” Do you agree or disagree with this statement? Discuss. (10 marks)

Question 2(20 marks)

By now, you should be reasonably familiar with various fundamental management...
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