Marketing Agency Business Plan
Executive Summary:
OnSite Marketing, Inc. (OMI) aims to provide advertising, marketing, and public relations services to targeted business environments in the Automotive Aftermarket industry. OMI intends to leverage the thirty plus years that co-owner Steve Crain has in the automotive arena, especially as it related to his position as the Director of Marketing for SEMA (Specialty Equipment Market Association) where he helped SEMA, the non-profit organization that is the core of the Automotive Aftermarket, market and grow their trade show into the industry’s largest trade only show. SEMA afforded Steve Crain the networking goldmine that continues to follow and serve him today. OMI’s plan seeks to generate company sales and profits from the development and delivery of advertising and marketing materials in printed collateral, broadcast media, and public relations.
The highlights of this plan are the projected sales-revenues for the next three years of $354,711 $390,182, and $429,200, respectively. These targets are attainable through a proactive approach to the solicitation of clients, developing the respective appropriate methods for market penetration, and ultimately increasing client sales and revenue. This methodology has already secured annual and multi-annual contracts which OMI will build upon.
This business plan has been created on the basis of market research, which spanned 1999 through 2004. Data concludes the size and growth of the market and demographic segments, customer needs, perception, and buying behavior trends have been on the upswing, and are expected to continue. OnSite Marketing, Inc., feels it is able to capitalize on its automotive marketing expertise, and will benefit from its operations beginning in November 2004.
Description of Business:
Legal Name and Form of Organization OnSite Marketing, Inc. (OMI) is a California corporation, classified as an “S” corporation. The owners
OnSite Marketing, Inc. (OMI) aims to provide advertising, marketing, and public relations services to targeted business environments in the Automotive Aftermarket industry. OMI intends to leverage the thirty plus years that co-owner Steve Crain has in the automotive arena, especially as it related to his position as the Director of Marketing for SEMA (Specialty Equipment Market Association) where he helped SEMA, the non-profit organization that is the core of the Automotive Aftermarket, market and grow their trade show into the industry’s largest trade only show. SEMA afforded Steve Crain the networking goldmine that continues to follow and serve him today. OMI’s plan seeks to generate company sales and profits from the development and delivery of advertising and marketing materials in printed collateral, broadcast media, and public relations.
The highlights of this plan are the projected sales-revenues for the next three years of $354,711 $390,182, and $429,200, respectively. These targets are attainable through a proactive approach to the solicitation of clients, developing the respective appropriate methods for market penetration, and ultimately increasing client sales and revenue. This methodology has already secured annual and multi-annual contracts which OMI will build upon.
This business plan has been created on the basis of market research, which spanned 1999 through 2004. Data concludes the size and growth of the market and demographic segments, customer needs, perception, and buying behavior trends have been on the upswing, and are expected to continue. OnSite Marketing, Inc., feels it is able to capitalize on its automotive marketing expertise, and will benefit from its operations beginning in November 2004.
Description of Business:
Legal Name and Form of Organization OnSite Marketing, Inc. (OMI) is a California corporation, classified as an “S” corporation. The owners