Marketing Activities
Evaluation of existing off/online marketing activities
Marketing activities refers to how to handle the marketing mix, which is, price, place, product, promotion in order to be able to market the product successfully. Tracking and measuring the performance of integrated marketing campaigns is very important in being able to work out the returns on marketing investments and whether or not the campaigns achieved its objectives and had any effect on customer or target audience. Therefore by evaluating the performance of marketing activities, we are continuously learning and therefore allow us to do better campaign and understand how our target audience interacts with the various touch points and messages we are broadcasting. Most businesses spend large amount of money for the promotion of their business whether it is online or offline to their customers.
For “La Croisette Hotel”, we must do an evaluation of the existing off and online marketing activities in order to know whether we should adopt new marketing strategies to be able to increase the overnight stay at “La Croisette Hotel” by ten percent. Firstly we need to evaluate the online marketing activities as with the growth in the use of the internet in recent years, there has been a huge shift in marketing activities to the online space. We need to know whether the current online marketing activities are correct or not so that we can adopt new marketing activities. Firstly we need to analyze whether “La Croisette Hotel” has a powerful website. In order for the website to be powerful it should contain all relevant information about the hotel so that customers are aware about the facilities the hotel is providing. If this is not the case, therefore, we will have to improve the website so that we are able to attract users. Moreover, in order to be able to increase the overnight stay by 10%, we should be more active on social media such as Facebook, Twitter and so on so that we can attract more customers by
Marketing activities refers to how to handle the marketing mix, which is, price, place, product, promotion in order to be able to market the product successfully. Tracking and measuring the performance of integrated marketing campaigns is very important in being able to work out the returns on marketing investments and whether or not the campaigns achieved its objectives and had any effect on customer or target audience. Therefore by evaluating the performance of marketing activities, we are continuously learning and therefore allow us to do better campaign and understand how our target audience interacts with the various touch points and messages we are broadcasting. Most businesses spend large amount of money for the promotion of their business whether it is online or offline to their customers.
For “La Croisette Hotel”, we must do an evaluation of the existing off and online marketing activities in order to know whether we should adopt new marketing strategies to be able to increase the overnight stay at “La Croisette Hotel” by ten percent. Firstly we need to evaluate the online marketing activities as with the growth in the use of the internet in recent years, there has been a huge shift in marketing activities to the online space. We need to know whether the current online marketing activities are correct or not so that we can adopt new marketing activities. Firstly we need to analyze whether “La Croisette Hotel” has a powerful website. In order for the website to be powerful it should contain all relevant information about the hotel so that customers are aware about the facilities the hotel is providing. If this is not the case, therefore, we will have to improve the website so that we are able to attract users. Moreover, in order to be able to increase the overnight stay by 10%, we should be more active on social media such as Facebook, Twitter and so on so that we can attract more customers by