Marketing

Topics: Marketing, Psychographic, Target market Pages: 4 (1296 words) Published: September 27, 2014
Introduction

To follow the professional electronic sports, more and more normal people who are just like to play computer games start to focus on their computers and peripherals. Some of them buy computers with very high level hardware, some buy memory chips to add games’ fluency, others go to buy professional mice and keyboards for e-sports, and still others go to buy professional headsets like they are from gaming clans. There is a very famous brand for e-sports. It is called Razer. Razer wants to build the right relationships with the right customers; they are also seeking for their competitive advantages. Because they are retailers for professional electronic games, they may focus more on customers who like to play computer games. Razer is good at producing almost all kinds of products which are necessities when players are competing. And this company introduces a new product. It is a headset called Razer Tiamat 7.1. In this report I will introduce this product in detail with relating concepts of segmenting, targeting, positioning strategies in Razer. I will also analyze this product by explain 4Ps (Product, price, place, promotion) and 4Cs (Customer, cost, convenience, communication).

Segmentation Strategy
In order to build better relationships with right customers, Razer divides the market into a clear segmentation and focus on their particular segment, which may lead to better strategies for their company.

Geographic segmentation:
Geographic segmentation calls for dividing the market into different geographical units, such as nations, states, regions, counties, cities or neighborhoods. A company may decide to operate in one or a few geographical areas, or to operate in all areas but pay attention to geographical differences in needs and wants. Generally speaking, sales are usually conducting in first-tier and second-tier cities. Because this sport is more depend on computers and networks, and Razer may think that products will get more...
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