Marketing

Topics: Marketing, Pricing, Marketing research Pages: 12 (3835 words) Published: August 19, 2014
Brief Description Of Thomson Organisation Marketing Essay Thomson is one of best and largest tour operator in the world. The company originally named Thomson tour operator and renamed in 1997 was founded as part of the Thomson Travel Group in 1965.Thomson UK headquarters in Luton, England. Thomson’s trading division of TUI UK limited. The company number is 02830117. When customers buy the holiday packages form Thomson, they will not apply to any course of dealing between Thomson other than the package holiday booked. The package holiday as advertised by Thomson will also have restrictions set out in Thomson A-Z guide books. And customer should read Thomson A-Z guide and these terms and condition carefully, before customer booked there holidays. In all task, Thomson need to consideration about PESTEL analysis, stockholder analysis, market segmentation, pricing strategy, extended marketing mix, promotional mix, marketing research, marketing planning, and sustainability of Thomson holiday. Thomson holiday fits in travel and tourism industry-

Thomson holiday is a most famous and big tour operator. Tour operator means who can operator the whole tour of tourist that called Tour operator. And the whole operator means, to do operator of whole Travel, Tourism and Hospitality component. The component of Travel, Tourism and Hospitality is given below So Thomson as they work for tour oparator then it is intermediary or midel man organaisation.Thomson do transportation by their own plain, cruises, buses, cabs etc. They provid accommodation which is including with nice accommodation, quality food, and high quality services. And they have excellent location or destination which is very attractive for customer. Brief description of Thomson Organisation

At Thomson, we understand that it’s the little things that make the big difference. That’s why Thomson has employ nearly 18,000 people to make your holiday special and batter form other. Thomson started up back in 1965 with the aim and making foreign travel accessible to all. Instead of soggy trips to the seaside, customer began jetting off to the Continent for a dose of sun. Fast forward 40 years and they are still going strong. Thomson has got more staff based around the world than any other travel company, and a huge collection of holidays to choose from. So whether you’re after a cruise or a 5-star hotel, Thomson will help you find a break that’ (Ref- www.thomson.co.uk) Stakeholder- Stakeholder means who has interest in the business directly or indirectly. Stakeholders are the people and Groups who may be influenced by, or may influence operation’s activities. Some Stakeholder’s are internal, for example the operation’s employees; others are external, for example Customers, society or community groups. Some external stakeholder has a direct commercial relationship with the organization, for example suppliers and customers. (Ref: Nigel Slack, Fifth edition 2007) Moreover, it can be address that the growing popularity of stakeholder analysis reflects an increasing recognition of how the characteristics of stakeholders – individuals, groups and organizations – influence decision-making processes. This paper reviews the origins and uses of stakeholder analysis, as described in the policy, health care management and development literature. Its roots are in the political and policy sciences and in management theory where it has evolved into a systematic tool with clearly defined steps and applications for scanning the current and future organizational environment. Stakeholder analysis can be used to generate knowledge about the relevant actors so as to understand their behaviour, intentions, interrelations, agendas, interests, and the influence or resources they have brought – or could bring – to bear on decision-making processes. This information can then be used to develop strategies for managing these stakeholders, to facilitate the implementation of specific decisions or organizational...
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