Abstract: The government’s involvement in the ownership and management of refineries and logistics infrastructures is perceived as the cause of numerous problems associated with downstream oil and gas industry in Nigeria. Thus, government economic reforms by way of the deregulation policy were introduced in 2003 to revive the ailing industry. This dissertation seeks “a strategic management perspective and critique of deregulation of downstream oil and gas industry in Nigeria in order to understand the effects, challenges and prospects”. The objective of this study is to offer both theoretical and practical insights about the deregulation process in Nigeria from a management viewpoint.This study’s theoretical framework is embedded in three aspects of the literature: deregulation, strategic management and competitive forces. These three perspectives are used in order to assess emerging effects, challenges and prospects of deregulation of the industry and the changing strategic landscape arising from the deregulation exercise. The theory of competitive forces provides and understanding of the industry structure and the interactions between competitors, while innovative management is needed in order to assess industry processes and capabilities. Summarising and integrating these viewpoints formed a hypothesised understanding that reflected the effects, challenges and prospects of deregulation.An empirical analysis of the study required a constructed research methodology that is based on quantitative and qualitative methods. A non-probability sample approach with a dichotomous questionnaire (of TES/NO responses) was self-administered in Abuja, Lagos and Port Harcourt to represent three geographical areas in Nigeria; the target population of fifty persons from each state was chosen using purposive sampling method. Furthermore, an open-ended questionnaire was self-administered on two managers from Forth Oil, one manager from Oando PLC and one manager from Total
important questions the marketing manager must answer to design a winning marketing strategy. How does the manager go about answering these questions Chapter 1 Review Notes
1. Define marketing and discuss how it is more than just “telling and selling.”
Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. Hence, marketing is defined as the process….
"Marketing is marketing, irrespective of the product or marketplace". This is a theme common to many introductory marketing texts and degree courses. The two most common exceptions cited to this proposition are buying behavior models between consumers and business buyers and the extended ingredients of the services marketing mix. While the overall sentiments of marketing hold true across product and market boundaries, perhaps the differences are in fact more marked? Intends to spark….
Many people would say that marketing and sales are exactly the same thing. However there are differences and understanding these differences is what makes people see that one is needed for the other to work. There are questions that should be asked such as what marketing strategies work best for the sales team and will help the company more, and how to explain to sales associates exactly what marketing is. For an employer, explaining what sales is to the marketing team and what marketing….
Authors xvi 1. Introduction: Marketing for Hospitality and Tourism
CHAPTER OBJECTIVES CUSTOMER ORIENTATION
WHAT IS HOSPITALITY AND TOURISM MARKETING?
MARKETING IN THE HOSPITALITY INDUSTRY
Importance of Marketing
MARKETING HIGHLIGHT 1-1
Needs, Wants, and Demands
Value, Satisfaction, and Quality
Exchange, Transactions, and Relationships
MARKETING HIGHLIGHT 1-2: UNDESIRABLE CUSTOMERS
MARKETING MANAGEMENT PHILOSOPHIES
INTRODUCTION TO GLOBAL MARKETING
JAN 2013 Semester
LEARNING OUTCOMES OF THE COURSE
(READ YOUR COURSE GUIDE !!!)
ASSIGNMENT: GROUP REPORT (50%)
(3000- 5000 word Marketing Plan/ Feasibility Study)
Note: make sure the proportion of content that you write matches the marks distribution
PREPARING FOR THE GM PROJECT REPORT
1. The project must be researched progressively- last minute work would lead to poor grades 2. You have been….
six times higher than the costs of retaining old ones
5. Which of these is not part of the marketing concept? Matching competitors' offering
6. What is the purpose of production orientation focus? The purpose of the organisation is to manufacture the highest quality products
7. Which of these is not a feature of a market driven business? They stick with the same products
8. Why do marketing-orientated companies attempt to create customer value? In order to attract and retain customers….
LO1 Various elements of the marketing process 1
The benefit and costs of marketing orientation for XYX manufacturing 1-2
LO2 Macro and micro environmental factors which influence marketing decisions 2
Segmentation criteria to be used for products in different markets 2-3
Targeting Strategy for a selected product/service 3
Buyer behaviour which affects marketing activities in different buying situations 3
Buyer behaviour which affects marketing activities in different buying….
First, let’s define: what is marketing? It is the action or business of promoting and selling products or services. Marketing is much more than just selling and advertising. It plays an essential role in providing consumers with need-satisfying goods and services. Marketing is a subject that touches everyone’s life. It is the means by which a standard of living is developed and delivered to people. Well, marketing plays an important role in society and affects my everyday life. It offers outstanding….
Marketing is AWARING people/customers about your products and service. Just Awaring and attracting.
There is company and its product/service and there is the customer, marketing is all that is the process by which the customer is realized about the product/service's quality and flexibility that which is better than other companies'. Among Marketing is an Ad, marketing is a person on the streets defining the quality the features and the flexibility of a product to the….
o maximize the return on a marketing plan, there need to be controls in place to monitor the plan's progress. As a marketing plan moves along, the controls are constantly analyzed to determine how the plan's actual performance compares to the projections. Any changes that need to be made are done based on the analysis of marketing controls. Understanding what the controls in a marketing plan are will help you develop effective performance measurement indicators.
3 BHK Apts in Noida….