Marketing

Topics: Marketing / Pages: 3 (712 words) / Published: Mar 31st, 2014
Marketing
Many people would say that marketing and sales are exactly the same thing. However there are differences and understanding these differences is what makes people see that one is needed for the other to work. There are questions that should be asked such as what marketing strategies work best for the sales team and will help the company more, and how to explain to sales associates exactly what marketing is. For an employer, explaining what sales is to the marketing team and what marketing is to the sales team is imperative to the daily operations of the company. Most people know what sales is, considering it is the act of selling a service or good to a customer. What most do not fully understand is what marketing really is. While there are a lot of technical definitions of the term ‘marketing’, there are also a lot of interpretations of the definitions and all companies use marketing to a different degree and in different aspects.

Marketing (in my opinion) is advertising. It is how businesses sell their services and/or goods. Businesses will come up with these catchy little phrases, commercials, and signs or newspaper advertisements that are meant to entice people to want their goods or services. This is all a huge part of marketing. Each company has a different way of marketing, and getting their goods or services in the public eye. Marketing can be anything from word of mouth to commercials. Smaller businesses seem to rely on word of mouth mostly, because it is actually one of the best ways to get information out there. If someone knows someone who knows someone that has received excellent service from a company, they are likely to refer someone else to that company. Larger corporations use newspaper, radio and television advertisements as their marketing because they are well known and it is faster to get the word out about what they are offering.
According to Forbes, marketing is many different things all rolled into one. “Marketing is an ad.



References: Brenner, M. (2012, August 9). What is marketing? Retrieved from http://www.forbes.com/sites/sap//2012/08/09/what-is-marketing/ Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2011). Basic marketing: A marketing strategy planning approach (18th ed.). New York, NY: McGraw-Hill Irwin.

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