marketing
I. Executive Summary
Smart Q is an academic assistance company that based in Sungai Dua, Penang since the year of 2012. Smart Q is owned by local retired lecturer, Prof. Tee Tan Ong with the help of others retired lecturer. In the year of 2012, the owner had decided to invest and start his academic assistant business due to opportunity in the market such as students even lecturers from high education institute need assistance in collecting data and grammar checking to complete their research project.
Smart Q is an academic assistance company which specializes in language structure checking, grammar checking, collecting and analyzing research data. For this moment, Smart Q only focuses its target market on higher education students in Penang such as USM and private college. However, Smart Q is looking for opportunity to expand their business to Kuala Lumpur.
Smart Q’s aim is to be one of the most preferred academic assistance which provide solution and assist the students in doing research and thesis. The demand of checking grammar mistake and assist in collecting research data are increasing until Smart Q unable to cope with the high demand from customers. For that reason, Smart Q is looking for business partner who expertise and specialize in the field of Health and Engineering. As time passes, Smart Q faces some major challenges such as strong competition. Some low qualification company also offers the same type of service which offer lower price.
In the future, Smart Q will develop more business partners and expand its business to foreign country. For this moment, Smart Q is in the process of identifying a new plan to expand its business throughout the whole Malaysia and achieve sustain growth of profit for the company.
II. Environmental Analysis
Smart Q is a commercial data broker that involve in collecting and selling high quality data, specially customized service and reasonable price of services. In 17 November 2011, Professor Tee Tan Ong
Smart Q is an academic assistance company that based in Sungai Dua, Penang since the year of 2012. Smart Q is owned by local retired lecturer, Prof. Tee Tan Ong with the help of others retired lecturer. In the year of 2012, the owner had decided to invest and start his academic assistant business due to opportunity in the market such as students even lecturers from high education institute need assistance in collecting data and grammar checking to complete their research project.
Smart Q is an academic assistance company which specializes in language structure checking, grammar checking, collecting and analyzing research data. For this moment, Smart Q only focuses its target market on higher education students in Penang such as USM and private college. However, Smart Q is looking for opportunity to expand their business to Kuala Lumpur.
Smart Q’s aim is to be one of the most preferred academic assistance which provide solution and assist the students in doing research and thesis. The demand of checking grammar mistake and assist in collecting research data are increasing until Smart Q unable to cope with the high demand from customers. For that reason, Smart Q is looking for business partner who expertise and specialize in the field of Health and Engineering. As time passes, Smart Q faces some major challenges such as strong competition. Some low qualification company also offers the same type of service which offer lower price.
In the future, Smart Q will develop more business partners and expand its business to foreign country. For this moment, Smart Q is in the process of identifying a new plan to expand its business throughout the whole Malaysia and achieve sustain growth of profit for the company.
II. Environmental Analysis
Smart Q is a commercial data broker that involve in collecting and selling high quality data, specially customized service and reasonable price of services. In 17 November 2011, Professor Tee Tan Ong