Marketing
Mode of study:
Internal
Tuition pattern summary:
This unit does not have a fieldwork component.
Credit Value:
25.0
Pre-‐requisite units:
9807 (﴾v.0)﴿ Marketing Research 200 or any previous version
Co-‐requisite units:
Nil
Anti-‐requisite units:
Nil
Result type:
Grade/Mark
Approved incidental fees:
Information about approved incidental fees can be obtained from our website. Visit fees.curtin.edu.au/incidental_fees.cfm for details.
Unit coordinator:
Name:
Phone:
Email:
Building:
Room:
Consultation times:
Michael Baird
+618 9266 3289 michael.baird@cbs.curtin.edu.au 408
2022
Wed: 1200-‐1400 & Fri: 1200-‐1400
Administrative contact:
Name:
Phone:
Email:
Building:
Room:
Elizabeth Martella
08 9266 1250
Liz.Martella@curtin.edu.au
408
Level 2
Learning Management System:
Blackboard (﴾lms.curtin.edu.au)﴿
Teaching Staff:
3900 Strategic Marketing 310
Bentley Campus
28 Feb 2014
School of Marketing, Curtin Business School
Page: 1 of 13
CRICOS Provider Code
WA 00301J, NSW 02637B
Curtin Business School
School of Marketing
Acknowledgement of Country
We respectfully acknowledge the Indigenous Elders, custodians, their descendants and kin of this land past and present.
Syllabus
Advanced unit aimed at developing strategic decision making skills with particular reference to marketing. This unit presents the philosophy of integrating market planning into the strategic planning process to cope with an ever changing and challenging business environment characterised by unparalleled technological developments and intensifying competition. Strategic market planning enables managers to undertake a process of market analysis and identification that will determine what business direction it wants to achieve, and how to proceed in a systematic way to turn specific opportunities into profitable businesses. This unit presents a set of normative procedures, which may be
Internal
Tuition pattern summary:
This unit does not have a fieldwork component.
Credit Value:
25.0
Pre-‐requisite units:
9807 (﴾v.0)﴿ Marketing Research 200 or any previous version
Co-‐requisite units:
Nil
Anti-‐requisite units:
Nil
Result type:
Grade/Mark
Approved incidental fees:
Information about approved incidental fees can be obtained from our website. Visit fees.curtin.edu.au/incidental_fees.cfm for details.
Unit coordinator:
Name:
Phone:
Email:
Building:
Room:
Consultation times:
Michael Baird
+618 9266 3289 michael.baird@cbs.curtin.edu.au 408
2022
Wed: 1200-‐1400 & Fri: 1200-‐1400
Administrative contact:
Name:
Phone:
Email:
Building:
Room:
Elizabeth Martella
08 9266 1250
Liz.Martella@curtin.edu.au
408
Level 2
Learning Management System:
Blackboard (﴾lms.curtin.edu.au)﴿
Teaching Staff:
3900 Strategic Marketing 310
Bentley Campus
28 Feb 2014
School of Marketing, Curtin Business School
Page: 1 of 13
CRICOS Provider Code
WA 00301J, NSW 02637B
Curtin Business School
School of Marketing
Acknowledgement of Country
We respectfully acknowledge the Indigenous Elders, custodians, their descendants and kin of this land past and present.
Syllabus
Advanced unit aimed at developing strategic decision making skills with particular reference to marketing. This unit presents the philosophy of integrating market planning into the strategic planning process to cope with an ever changing and challenging business environment characterised by unparalleled technological developments and intensifying competition. Strategic market planning enables managers to undertake a process of market analysis and identification that will determine what business direction it wants to achieve, and how to proceed in a systematic way to turn specific opportunities into profitable businesses. This unit presents a set of normative procedures, which may be