marketing

Most United States of America companies are trying a hand in entering the Asian market. In this particular case, a company which wishes to join the Korean market should take some factors into consideration. Foreign markets makes a company face several risks. For this reason, they require that a company is ready to face some of the challenges it may find in the new market (T. Martin 2). Companies also are obliged to do comprehensive research on the foreign market they want to venture. This will help them have a clear image and the necessary precautions before entering such a market. Such factors may include cultural risks, economic risks, political risks, market availability risks and the general capability of the company. This paper outlines the several cultural risks an American company may face while trying to venture into the Korean market. Some of these risks include language; religious and educational system differences (T. Martin 2).
There are various differences between the language spoken in America and that used in Korea. This does not only occur in the spoken language but also in body language. A company which wishes to venture the Korean market has to take necessary precautions in regard to the language spoken. Marketing of products is an activity which requires communication. It is thus a challenge to an American company venturing Korean market. The language use in Korea is Korean while English is used in America. In addition; different body languages are used in the different countries. For instance, shaking hands and hugging are some of the greetings in America. In Korea, it is different where they bow as a form of greeting. Language is a very important aspect in business (T. Martin 4). Misunderstanding in language may cause extreme risks in a business especially a newly setup one. In such a case, there is need for the American company which wishes to venture the market to educate their employees and representatives on the different aspects of