Lollacup Marketing Plan
Table of Contents
It is a statement of the firm’s business based on a careful analysis of benefits sought by present and potential customers and an analysis of existing and anticipated environmental conditions. Lollaland’s mission statement is: To rid the world of tired and mundane products by developing clever, innovative solutions that excite and delight families -- making parenting safer, easier and more fun. Environmental Scan
It is the collection and interpretation of information about forces, events and relationships in the external environment that may affect the future of the organization or the implementation of the marketing plan. Social factors
They include the attitudes, values and lifestyles. Social factors influence the products people buy; the prices paid for products, the effectiveness of specific promotions and how, where and when people expect to purchase products. People also create a certain image of every product available in the market through its brand image. A product might be really good but if the consumer feels it is useless, he would never buy it. Demographic factors
The uncontrollable variable in the external environment which is...
Cited: (2008). Conducting an environmental scan and SWOT analysis.
Retrieved from: http://doa.alaska.gov/dop/fileadmin/StatewidePlanning/pdf/WorkforcePlanning EnvironmentalScanandSWOTAnalysis.pdf
(2013). Lollacup on Shark Tank Show.
Retrieved from: http://sharktanksuccess.blogspot.com/2013/02/lollacup-update.html
Retrieved from: http://shop.lollaland.com/pages/privacy-policy
Retrieved from: http://www.consumersearch.com/sippy-cups
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