Marketing
MARKETING AND SALESMANSHIP
(REVISED CURRICULUM)
MARKETING-I
3 HOURS CLASS XI MARKS: 60
Theory
I. Introduction: Meaning, nature and scope of Marketing; Importance of
Marketing; Difference between Marketing & sellings; Concepts of Marketing:
Production concept, product concept, Sales concept & Marketing concept; Marketing Philosophies: marketing & societal marketing 15
II. Marketing Segmentation and Targeting: Meaning and importance; Bases of market segmentation: geographic, demographic, psychographic & behavioural, meaning of target market; ways of targeting 10
III. Marketing Environment: Meaning and importance; Micro Environment; Factors-Economic, Social,
Cultural, Political & technological; Customers, Intermediaries, suppliers, competitors; Macro Environment Factors- Economic, Social, Cultural, political & technological 15
IV. Overview of Marketing Mix: Concept of marketing mix; Components of marketing mix: product, price, physical distribution & promotion (elementary introduction only) 10
V. Introduction to Consumer Behavior: Stages of consumer decision making; prof recognition; search for information, evaluation of alternatives, purchase decision & popt purchase behavior, level of involvement & types of buying behavior.
PRACTICAL
MARKETING - I
3 HOURS 40 MARKS
(Any three of the following)
I. Visit to retail and wholesale stores located nearby and prepare report on the frequency and volume of sale of selected products of different categories to customers classified by age and sex.
II. Ascertain from the local market of selected consumer goods to what extent economic, social and cultural factors affect the demand for particular goods,
Prepare report.
III. Conduct household or market survey and report on the buying motive of consumers as regards to price and quality, consumers being classified by age, sex and income, given certain selected products.
IV. Survey of demand for selected products available under
(REVISED CURRICULUM)
MARKETING-I
3 HOURS CLASS XI MARKS: 60
Theory
I. Introduction: Meaning, nature and scope of Marketing; Importance of
Marketing; Difference between Marketing & sellings; Concepts of Marketing:
Production concept, product concept, Sales concept & Marketing concept; Marketing Philosophies: marketing & societal marketing 15
II. Marketing Segmentation and Targeting: Meaning and importance; Bases of market segmentation: geographic, demographic, psychographic & behavioural, meaning of target market; ways of targeting 10
III. Marketing Environment: Meaning and importance; Micro Environment; Factors-Economic, Social,
Cultural, Political & technological; Customers, Intermediaries, suppliers, competitors; Macro Environment Factors- Economic, Social, Cultural, political & technological 15
IV. Overview of Marketing Mix: Concept of marketing mix; Components of marketing mix: product, price, physical distribution & promotion (elementary introduction only) 10
V. Introduction to Consumer Behavior: Stages of consumer decision making; prof recognition; search for information, evaluation of alternatives, purchase decision & popt purchase behavior, level of involvement & types of buying behavior.
PRACTICAL
MARKETING - I
3 HOURS 40 MARKS
(Any three of the following)
I. Visit to retail and wholesale stores located nearby and prepare report on the frequency and volume of sale of selected products of different categories to customers classified by age and sex.
II. Ascertain from the local market of selected consumer goods to what extent economic, social and cultural factors affect the demand for particular goods,
Prepare report.
III. Conduct household or market survey and report on the buying motive of consumers as regards to price and quality, consumers being classified by age, sex and income, given certain selected products.
IV. Survey of demand for selected products available under