Marketing

Satisfactory Essays
1, Trace how you might go through the steps in the consumer decision process if you were thinking of going on a diet and using either of these diet programs.

If I were thinking of a diet, I would choose Jenny Graig’s program. Even though Weight Watchers has great programs such as recording meals and snacks in a paper, I do not think this would work. The main cause of people getting fat is they cannot control to eat properly. In this program, people prepare their own meals so it might not be successful on diet. On the other hand, members’ meals are prepared by Jenny Graig and they meet a personal counselor weekly. In this program, a diet plan can change, depending on people. I would say Jenny Graig’s program is much easier to have diets because food is limited.

2, How have Weight Watchers and Jenny Craig created value?

They create different programs and target consumers differently.

Weight Watchers does not control members’ meals and snacks but Jenny Graig control foods and schedules to make it easier.

3, Weight Watchers: their branding name is well-known in the world. So their name draw customers’ attention if they think of a diet.

Jenny Craig: they have a unique diet program and advertizing it but they are not that famous like Weight Watchers.

4, How can Weight Watchers and Jenny Graig increase the probability of customer satisfaction?

Both Weight Watchers’ and Jenny Graig’s programs creates less stress while members are dieting.

In Weight Watchers’ program, members’ meals are not controlled so it makes less stress.

Even though in Jenny Graig’s program, meals are controlled, Jenny promises that members can sometimes have beer and fries.

Those two things make less stress and more

You May Also Find These Documents Helpful

  • Good Essays

    important questions the marketing manager must answer to design a winning marketing strategy. How does the manager go about answering these questions Chapter 1 Review Notes 1. Define marketing and discuss how it is more than just “telling and selling.” Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. Hence, marketing is defined as the process…

    • 334 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Marketing Is Marketing

    • 2303 Words
    • 10 Pages

    Introduction: "Marketing is marketing, irrespective of the product or marketplace". This is a theme common to many introductory marketing texts and degree courses. The two most common exceptions cited to this proposition are buying behavior models between consumers and business buyers and the extended ingredients of the services marketing mix. While the overall sentiments of marketing hold true across product and market boundaries, perhaps the differences are in fact more marked? Intends to spark…

    • 2303 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    Marketing

    • 5418 Words
    • 22 Pages

    Global MKTG 1064 Lecture One: INTRODUCTION TO GLOBAL MARKETING JAN 2013 Semester 1-1 LEARNING OUTCOMES OF THE COURSE (READ YOUR COURSE GUIDE !!!) 1-2 ASSIGNMENT: GROUP REPORT (50%) (3000- 5000 word Marketing Plan/ Feasibility Study) Note: make sure the proportion of content that you write matches the marks distribution 1-3 PREPARING FOR THE GM PROJECT REPORT 1. The project must be researched progressively- last minute work would lead to poor grades 2. You have been…

    • 5418 Words
    • 22 Pages
    Powerful Essays
  • Good Essays

    Marketing

    • 5293 Words
    • 22 Pages

    Authors xvi 1. Introduction: Marketing for Hospitality and Tourism CHAPTER OBJECTIVES CUSTOMER ORIENTATION WHAT IS HOSPITALITY AND TOURISM MARKETING? MARKETING IN THE HOSPITALITY INDUSTRY Importance of Marketing Tourism Marketing MARKETING HIGHLIGHT 1-1 Needs, Wants, and Demands Products Value, Satisfaction, and Quality Exchange, Transactions, and Relationships Markets MARKETING HIGHLIGHT 1-2: UNDESIRABLE CUSTOMERS Marketing MARKETING MANAGEMENT MARKETING MANAGEMENT PHILOSOPHIES Manufacturing…

    • 5293 Words
    • 22 Pages
    Good Essays
  • Good Essays

    Marketing

    • 1866 Words
    • 8 Pages

    six times higher than the costs of retaining old ones 5. Which of these is not part of the marketing concept? Matching competitors' offering 6. What is the purpose of production orientation focus? The purpose of the organisation is to manufacture the highest quality products 7. Which of these is not a feature of a market driven business? They stick with the same products 8. Why do marketing-orientated companies attempt to create customer value? In order to attract and retain customers…

    • 1866 Words
    • 8 Pages
    Good Essays
  • Best Essays

    Marketing

    • 3685 Words
    • 15 Pages

    1 LO1 Various elements of the marketing process 1 The benefit and costs of marketing orientation for XYX manufacturing 1-2 LO2 Macro and micro environmental factors which influence marketing decisions 2 Segmentation criteria to be used for products in different markets 2-3 Targeting Strategy for a selected product/service 3 Buyer behaviour which affects marketing activities in different buying situations 3 Buyer behaviour which affects marketing activities in different buying…

    • 3685 Words
    • 15 Pages
    Best Essays
  • Satisfactory Essays

    Marketing

    • 448 Words
    • 2 Pages

    First, let’s define: what is marketing? It is the action or business of promoting and selling products or services. Marketing is much more than just selling and advertising. It plays an essential role in providing consumers with need-satisfying goods and services. Marketing is a subject that touches everyone’s life. It is the means by which a standard of living is developed and delivered to people. Well, marketing plays an important role in society and affects my everyday life. It offers outstanding…

    • 448 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Marketing

    • 412 Words
    • 2 Pages

    MARKETING I: Marketing is AWARING people/customers about your products and service. Just Awaring and attracting. FORMS: There is company and its product/service and there is the customer, marketing is all that is the process by which the customer is realized about the product/service's quality and flexibility that which is better than other companies'. Among Marketing is an Ad, marketing is a person on the streets defining the quality the features and the flexibility of a product to the…

    • 412 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Marketing

    • 653 Words
    • 3 Pages

    o maximize the return on a marketing plan, there need to be controls in place to monitor the plan's progress. As a marketing plan moves along, the controls are constantly analyzed to determine how the plan's actual performance compares to the projections. Any changes that need to be made are done based on the analysis of marketing controls. Understanding what the controls in a marketing plan are will help you develop effective performance measurement indicators. Sponsored Link 3 BHK Apts in Noida…

    • 653 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    marketing

    • 608 Words
    • 3 Pages

    which is The fast-food industry is a consumer service. Hungry Jack's product they offer is the most similar to McDonald's. Hungry Jack's is positioned more as a market follower. Companies use target marketing to tailor for specific markets. There are three components involved in target marketing: market segmentation, market targeting and market positioning. Hungry Jack's primary target markets are seniors, adults and teenagers however the most heavily targeted segment is children. Hungry Jack's…

    • 608 Words
    • 3 Pages
    Satisfactory Essays