FORMS: There is company and its product/service and there is the customer, marketing is all that is the process by which the customer is realized about the product/service's quality and flexibility that which is better than other companies'. Among Marketing is an Ad, marketing is a person on the streets defining the quality the features and the flexibility of a product to the people, marketing is a Facebook page, web & newspaper advertising.
SATISFYING CUSTOMER NEEDS? Wrong assumption is to say MARKETING satisfys customers, it is never Marketing. it is the 'product/service' that satisfys the customer. What FORM of marketing satisfys the customer? If marketing does satisfy the customer in the way that the Marketer first examines the needs and wants and the market place and then produces such product/service then it is not said to be MARKETING it is said to be INVESTIGATION and later if the product/service does satisfy the customer the satisfaction of the customer is due to the product, not due to MARKETING.
MARKETING II: Marketing is what you say it and how you say it when you want to say how awsome your product is and why should people buy it. Marketing is just awaring people of the benefits and features and the flexibilty and the quality of your product in order to attract the customer (it is the product that does attract the customer plus it is the product that satisfys.)
IMPORTANCE: Marketing is extremely important for a business. For one person to buy some product should already know about it. No matter what famous your brand is, and even if you have produced a new product a lot better than the previous one IF you do not market it the person do not know about improved products' distinguished features n benefits. Marketing also plays important role to beat your rivals in the way by ATTRACTING them to you by