Mohamed Aazam Gaffar
Mrs. Inoka Gunarathne
05th of April 2012
International College of Business & Technology
Table of Content
Table of Content
1.0 Exucutive Summary
4.0 Market research
5.1Target Market (specific description of the market)
5.2Description of market(s) in which products are to be sold
14 5.2.1Geographical regions
5.3Consumer buying habits within the chosen Segments
5.3.1Product use patterns
5.3.2Product preference features
6.1 The Product
6.1.1Product’s Relative Advantage
6.1.2Compatibility of the Product
6.1.3Complexity of the Product
6.1.4Trialability of the Product
6.1.5Observability of the Product
6.1.8Product Support services component
6.1.9Product Life Cycle
6.2.1The Purpose of Pricing
6.2.3Types of discounts available
6.3.3Estimated Budget for Promotions and Advertising for an Year
27 6.3.4Sales Promotion
6.4 Distribution from Origin to Destination
6.4.7Channels of distribution
7.0Comparison of Competitors
7.3Competitors Promotion and Advertising Methods
7.4Competitors Distribution Channel
Stazons (Pvt) Ltd is one of the leading noodle manufacturers in Sri Lanka which has revitalized the domestic noodles market by its new range of products and innovative marketing plans. It has won many awards for its high standards used in production. Recently it has gone beyond the domestic boundaries and currently it catering to foreign markets such as India, Singapore and Malayasia.
Stazons has won the award for being health conscious and providing high quality noodles from the ministry of food and consumer affairs of Sri Lanka in 2001. This led Stazons (Pvt) Ltd to gain more momentum and cater to many markets. At present Stazons is the market leader of the domestic noodles market with a wider range of products.
This report is prepared for the Stazons (Pvt) Ltd with regard to their export of noodles to Thailand, especially the health conscious & innovative Diet noodles the Jasmine rice noodles, and the Thai mix noodles. This report consists of two parts. The first part of the report focuses on product specific data, market conditions such as competitors’ products, features, and market potentials.
The second part of the report is focusing on the development a marketing plan for Stazons (pvt) Ltd with regard to its products. It analyses the market using both the financial and non-financial measures. The plan also highlights the appropriate methods of marketing Stazons products in Thailand.
These reports were prepared based on data obtained through websites, magazines and business organisations.
According to a SWOT analysis the company will be able to identify the strong...
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