Marketing
Volkswagen (VW) means ‘people car’ in German. It is the biggest automakers in German and second biggest automakers in the world. It founded by Ferdinand Porsche in Wolfsburg, Germany at 28 May 1937. Recently, VW has three cars in the top 10 list of best selling cars. They are Volkswagen Golf, Volkswagen Beetle, and Volkswagen Passat.
Martin Winterkorn, the chairman of the board of management has pronouncements Strategy 2018. The Strategy 2018 is focus on positioning the Volkswagen Group to overtake both Toyota and GM and become the world’s number one automaker by 2018 to become a global economic and environmental leader among automobile manufacturers and decreed that VW will sell 1 million cars in the United States by 2018.
They have defined four goals that are intended to make VW the most successful and fascinating automaker the world by 2018. Firstly, VW intends to deploy intelligent innovations and technologies to become a world leader in customer satisfaction and quality. Nowadays, technology has become more and more high tech such as voice control to ask your smart phone to act the command you ordered. Therefore, VW intends to make its car more and more high tech also to catch up with nowadays’ high tech life style within customer satisfaction and quality to stimulate the desire of buying. Secondly, the goal is to increase unit sales to more than 10 million vehicles a year; in particular, Volkswagen intends to capture an above-average share of the development of the major growth markets. While customers are satisfied with VW’s products, it can cause the sale increases. Sales increases will also affect to the share of VW. Thirdly, VW intends to increase its return on sales before tax to at least 8% so as to ensure that the Group’s solid financial position and ability to act are guaranteed even in difficult market periods. Together with disciplined cost and investment management, these efforts play a major role in ensuring that VW reach their long-term
Martin Winterkorn, the chairman of the board of management has pronouncements Strategy 2018. The Strategy 2018 is focus on positioning the Volkswagen Group to overtake both Toyota and GM and become the world’s number one automaker by 2018 to become a global economic and environmental leader among automobile manufacturers and decreed that VW will sell 1 million cars in the United States by 2018.
They have defined four goals that are intended to make VW the most successful and fascinating automaker the world by 2018. Firstly, VW intends to deploy intelligent innovations and technologies to become a world leader in customer satisfaction and quality. Nowadays, technology has become more and more high tech such as voice control to ask your smart phone to act the command you ordered. Therefore, VW intends to make its car more and more high tech also to catch up with nowadays’ high tech life style within customer satisfaction and quality to stimulate the desire of buying. Secondly, the goal is to increase unit sales to more than 10 million vehicles a year; in particular, Volkswagen intends to capture an above-average share of the development of the major growth markets. While customers are satisfied with VW’s products, it can cause the sale increases. Sales increases will also affect to the share of VW. Thirdly, VW intends to increase its return on sales before tax to at least 8% so as to ensure that the Group’s solid financial position and ability to act are guaranteed even in difficult market periods. Together with disciplined cost and investment management, these efforts play a major role in ensuring that VW reach their long-term