Topics: Marketing, Advertising, Promotion and marketing communications Pages: 7 (2524 words) Published: April 19, 2013
Exam III MKTG 101 Review Questions
Multiple Choice Questions
1) Which of the following is NOT a typical supply chain member? 2) All of the institutions in a channel are connected by various flows. These include physical flow, flow of ownership, payment flow, information flow, and ________ flow. 3) From the economic system's point of view, the role of marketing intermediaries is to transform the assortment of products made by producers into the assortment of products wanted by ________. 4) ________ conflict, which occurs between different levels of the same channel, is more common than ________ conflict, which occurs among firms at the same level of the channel. 5) Which of the following are the three major types of vertical marketing systems? 6) The most common type of contractual agreement in business is the ________. 7) The major disadvantage of a multichannel system is that it is harder to control and it can generate ________. 8) When determining the number of channel members to use at each level, three strategies are available: intensive, exclusive, and ________ distribution. 9) Which type of distribution is used when the producer wants more than one, but fewer than all, of the intermediaries who are willing to carry its products? 10) Tiffany & Co jewelry can only be found in a limited number of intermediaries. This is an example of ________ distribution. 11) When a company compares the likely sales, costs, and profitability of different channel alternatives, it is using ________ criteria to evaluate its channel options. 12) Which of the following is NOT an area of responsibility for a logistics manager? 13) What is the goal of integrated supply chain management? 14) ________ includes all the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use. 15) ________, such as Sears, provide more sales assistance because they carry more shopping goods about which customers need information. Their increased operating costs result in higher prices. 16) At Neiman Marcus, a first-class department store, customers shop for specialty products and have come to expect assistance in every phase of the shopping process. Neiman Marcus is a ________. 17) Which type of store is much larger than regular supermarkets and offers a large assortment of routinely purchased food products, nonfood items, and services? 18) In-store demonstrations, displays, contests, and visiting celebrities are examples of ________. 19) Press conferences and speeches, store openings, special events, newsletters, magazines, and public service activities are examples of ways retailers use ________. 20) Of the following, what would most retailers consider to be the most important factor in retailing success?Location 21) Mail-order, phone, and online shopping are all examples of ________.None store retailing 22) Which of the following is NOT one of a wholesaler's channel functions? Bulk-breaking 23) A(n) ________ brings buyers and sellers together and assists in 24) Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor is called advertising. 25) Which of the following is NOT a major category in a company's promotion mix? strategic positioning 26) Which major promotion category makes use of catalogs, telephone marketing, kiosks, and the Internet?Direct marketing 27) All of the following are reasons that marketers are losing confidence in television advertising EXCEPT which one?TV and other mass media still capture the lion share of promotional budgets 28) Companies often fail to integrate their various communications to consumers because _______Communications often come from different parts of the company 29) More companies are adopting the concept of ________, which carefully integrates and coordinates the company's many communication...
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