Marketing
[Type the company name]
[Type the company address]
[Type the phone number]
[Type the fax number]
Meshal
Problem Definition
La Guinguette restaurant is not profitable.
Critical Facts * La Guinguette rarely sees any repeat business because of the language barrier. The vast majority of tourists, regardless of their native tongue, speak English. In fact, the majority are U.S. citizens and speak no other language. * Bloody Mary’s is “the” place to be in Bora Bora and is always thriving at night. Marcel had hoped that La Guinguette would compete for this type of business. * Marcel does more business at lunch than with the more profitable dinner trade. * There is no indication that the tourist trade will slow down, in spite of exorbitant prices. * La Guinguette’s location is a natural place to try, as does its setting on the lagoon.
Target Market
Tourists
Alternate Solutions and Analyses
Hire English speaking servers and bartenders (services).
This breaks the language barrier dissatisfaction. Another solution to this would be for his children, David and Diane, to learn English, but that process may take a long time.
Pros:
・Smooth communication between servers/bartenders and customers.
Cons:
・Extra personnel cost.
Offer a variety of events (promotion, amusement, socializing).
La Guinguette can host local bands, dance contests, and other interactive events to create an interest for those who know of the restaurant but have no desire to try it. All events will be held during dinner.
Pros:
・By offering events, we can create customers’ demand of visiting the restaurant.
・By offering different events, we can have repeat customers.
・Customers can enjoy not only good cuisine, but also enjoy socializing with other tourists.
・Events will be the restaurant’s specialty.
Cons:
・It is costly.
・At night time, we have to eliminate some seats for events.
Offer a picnic package (promotion).
Designed for couples,
[Type the company address]
[Type the phone number]
[Type the fax number]
Meshal
Problem Definition
La Guinguette restaurant is not profitable.
Critical Facts * La Guinguette rarely sees any repeat business because of the language barrier. The vast majority of tourists, regardless of their native tongue, speak English. In fact, the majority are U.S. citizens and speak no other language. * Bloody Mary’s is “the” place to be in Bora Bora and is always thriving at night. Marcel had hoped that La Guinguette would compete for this type of business. * Marcel does more business at lunch than with the more profitable dinner trade. * There is no indication that the tourist trade will slow down, in spite of exorbitant prices. * La Guinguette’s location is a natural place to try, as does its setting on the lagoon.
Target Market
Tourists
Alternate Solutions and Analyses
Hire English speaking servers and bartenders (services).
This breaks the language barrier dissatisfaction. Another solution to this would be for his children, David and Diane, to learn English, but that process may take a long time.
Pros:
・Smooth communication between servers/bartenders and customers.
Cons:
・Extra personnel cost.
Offer a variety of events (promotion, amusement, socializing).
La Guinguette can host local bands, dance contests, and other interactive events to create an interest for those who know of the restaurant but have no desire to try it. All events will be held during dinner.
Pros:
・By offering events, we can create customers’ demand of visiting the restaurant.
・By offering different events, we can have repeat customers.
・Customers can enjoy not only good cuisine, but also enjoy socializing with other tourists.
・Events will be the restaurant’s specialty.
Cons:
・It is costly.
・At night time, we have to eliminate some seats for events.
Offer a picnic package (promotion).
Designed for couples,