Marketing
THE UNIVERSITY OF NORTHAMPTON
NORTHAMPTON BUSINESS SCHOOL
DIVISION OF MARKETING AND ENTREPRENEURSHIP
MODULE: MKTM026 International Marketing Communications 2013
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Module Code | Level | Credit Value | Leader | MKTM026 | M | 20 | Dr Kathleen MortimerKathleen.mortimer@northampton.ac.uk |
Resit Assignment Brief
Date set w/c 11/02/2013
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Hand-in date 28th March 2013
Title
International Marketing Communications Plan
Objectives
This assignment has been designed to allow students the opportunity to explore the issues of international marketing communications from the perspective of a real organisation facing the difficulties presented by an increasingly competitive environment and changing customer needs.
Learning outcomes
This assignment covers the learning outcomes for the modules as documented in the module guide and definitive document
Hand-in procedure
Please follow University policy regarding the handing in of assignments.
Mode of working
This is an individual assignment and University policy will apply in all cases of copying, plagiarism or any other methods by which students have obtained an unfair advantage.
Task
You are required to do one of the following:Choose a brand from your home country and undertake the first part of a Marketing Communications Plan to launch the brand here in the UK.ORChoose a brand from the UK and undertake the first part of a Marketing Communications Plan to launch it in your home country. In order to do this you need to undertake a Context Analysis of the market sector, using the Fill framework which consists of the following sections: Customer contextBusiness contextInternal contextExternal contextFrom this Context Analysis you need to identify the main issues that the marketing communications campaign could address. |
| | | |
Format for the submitted work
The
NORTHAMPTON BUSINESS SCHOOL
DIVISION OF MARKETING AND ENTREPRENEURSHIP
MODULE: MKTM026 International Marketing Communications 2013
-------------------------------------------------
Module Code | Level | Credit Value | Leader | MKTM026 | M | 20 | Dr Kathleen MortimerKathleen.mortimer@northampton.ac.uk |
Resit Assignment Brief
Date set w/c 11/02/2013
-------------------------------------------------
Hand-in date 28th March 2013
Title
International Marketing Communications Plan
Objectives
This assignment has been designed to allow students the opportunity to explore the issues of international marketing communications from the perspective of a real organisation facing the difficulties presented by an increasingly competitive environment and changing customer needs.
Learning outcomes
This assignment covers the learning outcomes for the modules as documented in the module guide and definitive document
Hand-in procedure
Please follow University policy regarding the handing in of assignments.
Mode of working
This is an individual assignment and University policy will apply in all cases of copying, plagiarism or any other methods by which students have obtained an unfair advantage.
Task
You are required to do one of the following:Choose a brand from your home country and undertake the first part of a Marketing Communications Plan to launch the brand here in the UK.ORChoose a brand from the UK and undertake the first part of a Marketing Communications Plan to launch it in your home country. In order to do this you need to undertake a Context Analysis of the market sector, using the Fill framework which consists of the following sections: Customer contextBusiness contextInternal contextExternal contextFrom this Context Analysis you need to identify the main issues that the marketing communications campaign could address. |
| | | |
Format for the submitted work
The