Marketing
2013
Research on Egyptian Banking sector Hatem ELLEISSY
IMC – Integrated Marketing Communication
1/31/2013
Contents
Banking sector in Egypt ....................................................................................................... 3
Banking Structure Development ..................................................................................... 4
Poor Performance Triggered Reforms ............................................................................ 5
Public Banks Being the Primary Concern ........................................................................ 5
Notable Reforms to the Whole System .......................................................................... 6
Consolidation Dominated the Sector .............................................................................. 6
Mergers Banks ................................................................................................................. 7
Foreigners Chasing Opportunities in the Sector ............................................................. 7
Two Major Acquisition Bids in 2007 ................................................................................ 8
One of the Big Four Privatized ........................................................................................ 8
SWOT Analysis..................................................................................................................... 9
Porter 5 forces analysis ..................................................................................................... 10
Segmentation, Targeting and positioning......................................................................... 12
Comparaison between National Bank of Egypt and Alex Bank ........................................ 14
National Bank of Egypt .................................................................................................. 14
The Bank of Alexandria
Research on Egyptian Banking sector Hatem ELLEISSY
IMC – Integrated Marketing Communication
1/31/2013
Contents
Banking sector in Egypt ....................................................................................................... 3
Banking Structure Development ..................................................................................... 4
Poor Performance Triggered Reforms ............................................................................ 5
Public Banks Being the Primary Concern ........................................................................ 5
Notable Reforms to the Whole System .......................................................................... 6
Consolidation Dominated the Sector .............................................................................. 6
Mergers Banks ................................................................................................................. 7
Foreigners Chasing Opportunities in the Sector ............................................................. 7
Two Major Acquisition Bids in 2007 ................................................................................ 8
One of the Big Four Privatized ........................................................................................ 8
SWOT Analysis..................................................................................................................... 9
Porter 5 forces analysis ..................................................................................................... 10
Segmentation, Targeting and positioning......................................................................... 12
Comparaison between National Bank of Egypt and Alex Bank ........................................ 14
National Bank of Egypt .................................................................................................. 14
The Bank of Alexandria