Marketing
FISHY BUSINESS
General outline of presentation
History, Products and services → (introduce 3 categories, talk about ornamental fish, markets served, focus on arowana), 4Ps for arowana, customer segmentation for arowana, Recent performance (drop in profits, focus on Arowana), PESTEL (focus on points that lead to fall in profits), Porter’s (focus on points that lead to fall in profits), SWOT (focus on points that lead to fall in profits), Recommendations , END.
What people are looking out for in our presentation, 5 main criteria:
1. Clearly identify the problems faced by Qian Hu
2. Come up with solutions to tackle the problem
3. Professionalism
4. Creative and innovative
5. Time management
Roles:
Edwin: Kenny Yap, Father Yap
Rita: Student
Chingwoon: Student
Sisong: Dying animals, Alvin Yap
Trisha: Andy Yap, Narrator
Edwin: dat ke ho! Selamat pagi ms violet ah & everyone! all of you don’t laugh at me being lao kok kok, you know who i am? Qian hu,有听过吗？have you heard about Qian hu?i am the father of the founder, Yap Hey Cha. Don’t play play!
Before Qian Hu started, you know what we were? you don’t know right? last time i raise pig to earn a living, but the government want to reduce pollution and free up more land for residential development, so they force me to close down my farm!
I have no choice, what can i do right? jing hu big what. but, i cannot bear to see my farm close down, wa um kam. so, i convert all my pens into ponds to breed guppies.
*thunder sound*, but sadly, on one fateful night, a thunderstorm wiped out all my guppies! all my guppies! i nearly had a heart attack
ok nvm, Lucky i was not very old then, still can take such blows. i decided to farm high-fin loaches. i put in all my effort, and i managed to grow 4000 loaches! you know how much is that? it is a few times the number of students in NUS business school. but the god is really not at my side, my loaches died due to a disease outbreak. whoa! I cannot take it
General outline of presentation
History, Products and services → (introduce 3 categories, talk about ornamental fish, markets served, focus on arowana), 4Ps for arowana, customer segmentation for arowana, Recent performance (drop in profits, focus on Arowana), PESTEL (focus on points that lead to fall in profits), Porter’s (focus on points that lead to fall in profits), SWOT (focus on points that lead to fall in profits), Recommendations , END.
What people are looking out for in our presentation, 5 main criteria:
1. Clearly identify the problems faced by Qian Hu
2. Come up with solutions to tackle the problem
3. Professionalism
4. Creative and innovative
5. Time management
Roles:
Edwin: Kenny Yap, Father Yap
Rita: Student
Chingwoon: Student
Sisong: Dying animals, Alvin Yap
Trisha: Andy Yap, Narrator
Edwin: dat ke ho! Selamat pagi ms violet ah & everyone! all of you don’t laugh at me being lao kok kok, you know who i am? Qian hu,有听过吗？have you heard about Qian hu?i am the father of the founder, Yap Hey Cha. Don’t play play!
Before Qian Hu started, you know what we were? you don’t know right? last time i raise pig to earn a living, but the government want to reduce pollution and free up more land for residential development, so they force me to close down my farm!
I have no choice, what can i do right? jing hu big what. but, i cannot bear to see my farm close down, wa um kam. so, i convert all my pens into ponds to breed guppies.
*thunder sound*, but sadly, on one fateful night, a thunderstorm wiped out all my guppies! all my guppies! i nearly had a heart attack
ok nvm, Lucky i was not very old then, still can take such blows. i decided to farm high-fin loaches. i put in all my effort, and i managed to grow 4000 loaches! you know how much is that? it is a few times the number of students in NUS business school. but the god is really not at my side, my loaches died due to a disease outbreak. whoa! I cannot take it