Marketing
TABLE OF CONTENTS
INTRODUCTION……………………………………………………………………………………………………………………………3
INTERVIEW « IN THE TRENCHES: CHRISTOPHER BAILEY»…………………………………………………………....6
MAIN BODY………………………………………………………………………………………………………………………………….7
CONCLUSIONS…………………………………………………………………………………………………………………………….10
BIBLIOGRAPHY………………………………………………………………………………………………………………..............11
Introduction
Burberry Group Plc. - British company, a manufacturer of clothing, accessories and perfume luxury.
Initially known for its fine outdoor apparel, Burberry was founded in 1856 by Thomas Burberry. After serving as an apprentice in drapery, Burberry opened a store in Basingstoke, Hampshire. In 1880 Thomas Burberry invented the world 's first "breathable" waterproof fabric gabardine, named after the hiding place, who met in the works of Shakespeare, in which it was possible to hide from the weather. In 1888, the technology of gabardine was patented. Clothes made of the new material have become an alternative heavy rubber cloaks mac. (http://www.essortment.com/burberry-accessories-fragrances-45794.html )
In the first decades of its existence, the company has specialized in the production of clothing, was the supplier of the British Army. Protective clothing Burberry was equipped Roald Amundsen 's South Pole. After the First World War, the company 's clothing became popular among the civilian population. In particular, the clothes were wearing Burberry characters such well-known films such as "Casablanca" and "Breakfast at Tiffany 's" and some of the characters of the famous television series "Agatha Christie".
Owners and management
Now the crisis is over, and the image problem is the dish. A large role in this was played by Rose Marie Bravo, who was CEO of Burberry c 1997 to 2006 (now the company is headed Angela Arendts). She helped increase sales throughout the world and take the brand to a new level. Of course, the great merit of the success belongs to Burberry and current creative director,
INTRODUCTION……………………………………………………………………………………………………………………………3
INTERVIEW « IN THE TRENCHES: CHRISTOPHER BAILEY»…………………………………………………………....6
MAIN BODY………………………………………………………………………………………………………………………………….7
CONCLUSIONS…………………………………………………………………………………………………………………………….10
BIBLIOGRAPHY………………………………………………………………………………………………………………..............11
Introduction
Burberry Group Plc. - British company, a manufacturer of clothing, accessories and perfume luxury.
Initially known for its fine outdoor apparel, Burberry was founded in 1856 by Thomas Burberry. After serving as an apprentice in drapery, Burberry opened a store in Basingstoke, Hampshire. In 1880 Thomas Burberry invented the world 's first "breathable" waterproof fabric gabardine, named after the hiding place, who met in the works of Shakespeare, in which it was possible to hide from the weather. In 1888, the technology of gabardine was patented. Clothes made of the new material have become an alternative heavy rubber cloaks mac. (http://www.essortment.com/burberry-accessories-fragrances-45794.html )
In the first decades of its existence, the company has specialized in the production of clothing, was the supplier of the British Army. Protective clothing Burberry was equipped Roald Amundsen 's South Pole. After the First World War, the company 's clothing became popular among the civilian population. In particular, the clothes were wearing Burberry characters such well-known films such as "Casablanca" and "Breakfast at Tiffany 's" and some of the characters of the famous television series "Agatha Christie".
Owners and management
Now the crisis is over, and the image problem is the dish. A large role in this was played by Rose Marie Bravo, who was CEO of Burberry c 1997 to 2006 (now the company is headed Angela Arendts). She helped increase sales throughout the world and take the brand to a new level. Of course, the great merit of the success belongs to Burberry and current creative director,
Bibliography: 1) http://uk.burberry.com/store/ 2) http://www.harpersbazaar.com/fashion/fashion-articles/christopher-bailey-interview-1211 3) http://all-about-uk.blogspot.hu/2011/02/burberry.html 4) http://www.thedrum.com/news/2011/09/01/burberry-devotes-60-marketing-budget-digital 5) http://www.slideshare.net/belang64/ryan-belanger-burberry-digital-marketing-strategy#btnNext 6) http://brandburberry.wordpress.com/2011/10/20/assignment-4-burberry-marketing-program/