Topics: Marketing, Marketing strategy, Internet marketing Pages: 2 (410 words) Published: May 12, 2013
Chiraag and Gandharava
Business Of Ideas
1. Times Of India
Creation of IP’s for TOI, creation of IP’s for brands (TOI’s clients), reworking on current IP’s, amplification of IP’s (TOI and brands), IMC planning for brands (TOI’s clients) Worked
a. Always Kabhi Kabhi – Brands Handled- Go Air, Fortis, Cloud 9, Mcdonalds, Wriggles, Fanta, Lin Pen b. Zindagi Na Milegi Dobara –Brands handled Opium Sun glasses, created a Facebook game for the movie c. Ra.One –Brands handled- Volkwagen, Mcdonalds, Sony Playstation, Linc Pens, Kingfisher Airlines, Tods, Coke, Tommy Hilfiger, Western Union Money Transfer, Hero Cycles, Monarch d. Don 2 – Brands Handled – Think Tank Games, Don 2 game – Facebook as well as console e. Agent Vinod – Brands Handled – Mcdonalds, Ibibo Games, SevetyMM Merchandise f. Vicky Donor- Brands Handled – SeventyMM Merchandise g. Teri Meri Kahaani- Brands Handled – Cocoberry, Opium Sun glasses 2. Social Media Optimization – Handling the entire online activities such as Facebook, You Tube, Twitter for h. Opium Sunglasses

i. Linc Pens
j. Agent Vinod –online marketing for the movie
k. Vicky Donor – online marketing for the movie
l. Bottomline Media pvt Ltd – marketing the company via online activities 3. Brand Solutions – providing marketing solution for brands and helping them with 360 degree marketing campaign m. Opium Sunglasses

n. Linc Pens
o. Tibbs Frankie
4. Movie Marketing Solutions- providing an entire marketing plan as to how to market the movie through various mediums such as print, outdoor, radio, internet as well as brand tie ups p. Always Kabhi Kabhi

q. Ishq in Paris – yet to be released
r. Anubhav Sinha’s next

5. Events conceptualized and executed
s. Cielo Clothing – launch of their new line of clothes at Blue Sea, Mumbai t. Ra One – Western Union – launch of Western...
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