Market: US Frozen Snacks Market 2014, Global Industry Analysis, Size, Share, Growth,

Topics: Marketing, Snack food, Figure 8 Pages: 3 (410 words) Published: April 4, 2014
Concerns about the nutritional value of frozen snacks will continue to be top of mind for consumers. Manufacturers will need to reformulate or expand their product offerings, ensuring these items meet consumer preferences for high-quality ingredients and convenient formats. More frequent snacking occasions will also impact product offerings, as well as the retail locations in which these products are sold.

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Table of Contents

Executive Summary

Scope and Themes

What you need to know
Data sources
Sales data
Consumer survey data
Abbreviations and terms


Executive Summary

The market
Sales forecasted to reach $5.1 billion in 2018
Figure 1: Total US sales and fan chart forecast of frozen snacks, at current prices, 2008-18 Frozen handheld entrees continue to lead the category
Figure 2: Total US retail sales of frozen snacks, by segment, 2011 and 2013 Market factors
Increased snacking, health concerns, and demographic shifts to impact category Key players
Nestlé, Heinz post sales declines
Figure 3: MULO sales of frozen snacks, by leading companies, 2013 Retail channels
Nonsupermarket channels increase in market share
Figure 4: Total US retail sales of frozen snacks, by channel, at current prices, 2011-13 The consumer
Households with children, men, more likely to purchase frozen snacks Figure 5: Household purchase of frozen snacks – Self use, by age, February 2014 Meal occasions edge out use as a snack
Figure 6: Frozen snacks usage occasions, by age, February 2014 Figure 7: Important factors when buying frozen snacks, top five, February 2014 Room for flavor, format improvements
Figure 8: Agreement with attitudes toward frozen snacks, top five, February 2014

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