Market Survey-Germany - Telecoms, IP Networks, Digital Media And Forecasts

Topics: Telecommunications, Telecommunication, Broadband Pages: 4 (667 words) Published: February 27, 2014
Germany has Europe’s largest telecom market, supported by an affluent population of about 82 million. Both the fixed network and broadband markets are dominated by Telekom Deutschland (TD), though a number of significant players including freenet/Debitel, Vodafone, Telefónica and E-Plus have gained market share.

In the broadband market, the dominant DSL platform is being reinvigorated by TD’s focus on vectoring technology, though it continues to invest in fibre. This strategy is aimed at competing with cablcos while also reaching the government’s broadband targets for 2020. The greatly consolidated cable sector has invested in extensive network upgrades, offering widespread 200Mb/s services and the expectation of commercial services offering up to 400Mb/s. Faster broadband services are creating demand for new bundled offers while intense competition has seen prices fall dramatically.

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The mature mobile market generates the largest proportion of revenue in the sector. In common with most markets the main area of growth is in the fast-developing 4G sector. The market is dominated by TD and Vodafone, though the acquisition of E-Plus by Telefónica, subject to regulatory clearance, would create a triopoly of MNOs with a roughly equal share of subscribers between them. An increasing number of resellers has fuelled competition and placed pressure on tariffs, resulting in lower ARPU. Regulatory pressure on voice roaming as well as termination rates will encourage operators to further step-up their development of data applications to improve profits.

The German mobile data market has enormous potential for growth following massive investments by operators to upgrade networks supporting mobile data services. The regulator anticipated future growth in coming years by auctioning spectrum in the 1.8GHz and 2.6GHz bands, as...
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