Less than 10% of cookie and cracker buyers look for gluten-free varieties. While gluten-free developments attract attention due to new product innovation, at this point, this feature does not make or break cookie or cracker purchase. Browse Full Report With TOC: http://www.marketresearchreports.biz/analysis-details/cookies-and-crackers-us-march-2014
Table of Content
Scope and Themes
What you need to know
Consumer survey data
Abbreviations and terms
Cookie sales grow 17%, crackers 19% from 2008-13
Figure 1: Total US retail sales and forecast of cookies, at current prices, 2008-18 Figure 2: Total US retail sales and forecast of crackers, at current prices, 2008-18 Market segmentation
Standard products make up majority of sales
Figure 3: Total US retail sales of cookies and crackers, by segment, at current prices ($millions), 2013 (est.) Innovation
Top five claims similar among cookie and cracker launches
Figure 4: Cookie and cracker launches, by top six claims (overall), 2009-14* Leading companies
Mondelēz represents 37% of sales of cookies and crackers
Figure 5: MULO sales of cookies and crackers, by top five leading companies, rolling 52 weeks 2012 and 2013 The consumer
Cookies and crackers meet the needs of snackers, also work as indulgences Figure 6: Cookie and cracker usage occasion, top six (overall), January 2013 What we think
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Issues and Insights
How does health factor into cookie and cracker purchase?
Insight: Health attributes of interest differ between cookies and crackers How do cookie and cracker consumption occasions differ?
Insight: Keeping a range of products available across both categories will be important to appealing to the greatest number of consumers How do cookie and cracker buyers feel about store brands?
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