Market Survey

Topics: Marketing, Employment, Sales, Recruitment, Quantitative marketing research, Market research / Pages: 3 (544 words) / Published: Oct 16th, 2012
Swishflow Ltd:- Hiring Salespeople

The Case is about a company manufacturing and making company durables like fans and water purifiers for household consumers and commercial firms. The head office is located in Mumbai. According to Mr. Sunil Kumar, the Sales Manager of Swishflow ltd, there is a lack in the staffing process. The company decided to recruit 5 Salesperson to cover major metros and cities of Maharashtra. Advertisements were given in local newspaper. Marketing team took the interview and the candidates were selected. The candidates faced the problem of finding suitable residence but the company policy did not give consideration for the same. Due to delay in the receipt of fans at Baroda factory salesperson were asked to do the market survey.
During this period 2 salesperson left the job after collecting salaries of the previous 2 working months.

QUESTIONS 1.What improvements do you suggest in the staffing process followed by the company ? 2.Was Sunil Kumar right in getting market surveys done by the new salespersons ?

Ans. 1 The improvements in the staffing process followed by the company are as follow:
· The company could have referred to different sources of recruitment. It should have opted employee reference for recruiting the candidates that would help them in selecting a candidate whose complete background would be available and the candidates would have stayed for longer period of time.
· . The company should have hired the localities of Mumbai who were well aware of the region and regional languages of Mumbai.
· Some experienced and some freshers should have been recruited so that training part would have been covered easily and timely.
· Proper staffing structure should have been followed. The company should have taken preliminary interview, physcometric test of the candidates to select the right candidate

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